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February 2023

All in a Day’s Work: Aaron Hautala

Making the impossible possible (within reason). Aaron Hautala, co-founder, CEO, and creative director of Strateligent, specializes in making it happen for our clients, our communities, and ourselves. With 25 years of experience, he’s a master of cultivating strategic growth through intelligent design across a multitude of industries, including healthcare, destination tourism, government, education, and manufacturing. [caption id="attachment_14536" align="alignright" width="371"] Aaron presents the keynote at QBP’s Frostbike, a national cycling conference for bicycle shops.[/caption] Leading by listening The Strateligent magic starts with Aaron. His initial consultation with a new client begins with a 30,000-foot view of the organization and its known communication goals. From there, he uses his decades of...

How Winter Outdoor Recreation Aids Economic Development

Aaron Hautala talks winter fat biking and economic growth on the Trail Eaffect podcast The January 5 episode of the Trail Eaffect, a podcast devoted to telling the stories of trails, trail communities, and the leaders who make it happen, featured Strateligent and Cuyuna Adventure Town USA CEO Aaron Hautala. In this bonus episode, Aaron talks about his role advocating for developing winter outdoor recreation as a way of boosting economic development in the Cuyuna region. Aaron knew that for businesses to invest in the region, economic opportunity couldn’t be seasonal, relying on a few months of summer mountain bicycling and mine lake paddling alone. For businesses...