Follow Us
Top

Client Spotlight

5 Google Analytics Metrics to Watch

You can assume what people are doing when they get to your website—but do you know for sure? Are your digital advertising campaigns leading to increased awareness and conversions? If you’re not consistently reviewing Google Analytics for your site, you just don’t know.   It’s easy to get lost in a data rabbit hole in Google Analytics—and if you’re new to Google Analytics, you might not even know where to start. Some basic metrics can give you a sense of how your customers are interacting with your digital ads and your website. Here are five metrics the Strateligent team monitors regularly.   1) Page Views + Page Path Flow You...

Building A Brand To Build A Better Future

Working with RIPL to prevent school violence, together. Our mission is to improve the future for our clients, our communities, and ourselves—and what better way to make good on our mission than helping RIPL (Relational, Impactful, Preventive, Leadership) Training—a school violence prevention program—transform their image, positioning, and sales process.   National School Safety Consulting, LLC’s RIPL Training focuses on a “Recognize and Prevent” approach that produces a safe, inclusive, and positive culture that prevents school violence and suicide. It’s different. It needed to look and feel different, too.   RIPL came to us for help rebuilding their entire brand—updating everything from their website to their employee email signatures. We refreshed...

How we relate.

Communicating with a purpose hinges on listening, adapting, and achieving. But the secret to our success? We aim to build genuine, long-term relationships with each and every client we serve. We get to truly know them, their businesses, and their customers—and we work together every step of the way.   Lake Mille Lacs—a renowned walleye fishing destination—started experiencing an economic downturn when changes in walleye fishing regulations reduced the number of visiting anglers. We were tasked to develop new positioning and showcase new tourism opportunities to complement the already strong fishing base—but first we needed to get to know Lake Mille Lacs.   Our team was baptized in Lake...

How we achieve.

When we adapt, we must do so to achieve results. We don’t promote change for the sake of change. We make a change to get results. It’s not always easy, but it is always worth it.   Over the years, our work (including a strategic and well-executed communication plan) helped Brainerd Lakes Regional Airport (BRD) reach record ticket sales. But when COVID-19 arrived in the community, we were charged with shifting the messaging to focus on the airport’s safety precautions and overall community value rather than increasing sales. While flights weren’t grounded, stay-at-home orders ultimately affected travel—but not for long. Despite the challenge of a pandemic, once...

How we adapt.

Listening is key to developing a successful communication plan. But things don’t always go as planned. Who hasn’t run into unexpected budget constraints, staffing issues, or world-wide pandemics?   We’re experts in helping our clients pivot (being adaptable is one of our values). Sometimes that means making a small tweak to improve results. Sometimes it’s venturing down new avenues and trying new tactics in digital advertising, geo-fencing, or social media marketing. Sometimes it’s walking into a seemingly impossible situation and reworking an existing communication plan entirely. We’ve done it all and we’ve done it successfully.   As COVID-19 began to affect tourism in the McGregor, Minnesota area, we stepped...

How we listen.

Our vision: To improve the future for our clients, our communities, and ourselves.   How do we do it? We communicate with the sole purpose of positively changing hearts and impacting minds. In this blog series, we’ll explain how listening, adapting to change, achieving results, and building relationships help make the impossible, possible.   Our creative process starts with stakeholder input sessions. Traditionally, we’ve conducted in-person input sessions at our clients’ choice of location—but we’ve become masters in conducting them via Zoom (thanks, COVID). Stakeholders can be anyone and everyone—business owners, boards of directors, investors, marketing and sales teams, employees, or a combination of folks. We focus on organically...

Strateligent creates website design for national campaign based in California.

Strateligent® designed and provides digital marketing analysis for the Climate Mayors’ website (www.driveevfleets.org), which is a resource for cities, counties, mayors, and other government agencies seeking to reduce their inventory of gas/diesel-powered fleet vehicles in favor of battery-powered vehicles. The Climate Mayors Electric Vehicle (EV) Purchasing Collaborative (Collaborative) went live in the fall of 2018.   Los Angeles Mayor Eric Garcetti is the founder and chair of Climate Mayors, which partners with the Electrification Coalition and Sourcewell. When Strateligent collaborated with Sourcewell to plan their communication and design materials for their 2018 rebranding and launch event, they introduced us to Climate Mayors.   “The business relationship with Sourcewell and...

Extend Reach, Build Awareness, and Achieve Goals with a Strategic Rebrand

Small businesses grow. Sometimes they outgrow their brand. A lot had changed since Michael Ryan and Wesley Hoppe founded Ryan & Hoppe Investment Management in 2010—they’d added a new partner, were opening a new location, and had plans for more growth. They wanted a new identity that embodied those changes, yet continued to represent their goals, vison, and mission.   Strateligent was hired to create a communication plan for a complete rebrand—a new name, a new brand logo, an arsenal of communication tools (i.e., a billboard, direct mail letter, signage, digital assets for the web), and a coordinated plan to launch the new identity.   Creating a name. The firm’s...

A Communication Plan That Changes Minds and Gets Results.

Brainerd Lakes Regional Airport (BRD) retained Strateligent’s services to find out if it was advertising in the right places. Could we help determine the best places to advertise? Sure. But our approach to communication goes deeper than where to place ads and freshening up some content—it’s delivering the right message, to the right people, in the right way, at the right time. And it all starts with a communication plan.   The plan. A communication plan contains the strategy we use to help our clients reach their goals. It’s how we know what we’re doing and reminds us why we’re doing it. We use the communication plan to...

Strategic Graphic Design Leads to Stable Branding

Close Converse started providing commercial real estate services throughout Central and North-Central Minnesota in 1995—it was time to modernize their brand. With Strateligent’s help, they recently relaunched their brand with a new logo, fresh signage, and a revamped web design.   More than a logo design. Our creative process involves our clients, their stakeholders, and the Strateligent creative team working together to create communication that serves a purpose. We don’t just brainstorm graphic design ideas; we create a blueprint for brand strategy that delivers results. Close Converse knew what they wanted—a logo that was recognizable and professionally modern. We knew they needed more than just that to effectively market...