Extend Reach, Build Awareness, and Achieve Goals with a Strategic Rebrand
Small businesses grow. Sometimes they outgrow their brand. A lot had changed since Michael Ryan and Wesley Hoppe founded Ryan & Hoppe Investment Management in 2010—they’d added a new partner, were opening a new location, and had plans for more growth. They wanted a new identity that embodied those changes, yet continued to represent their goals, vison, and mission. Strateligent was hired to create a communication plan for a complete rebrand—a new name, a new brand logo, an arsenal of communication tools (i.e., a billboard, direct mail letter, signage, digital assets for the web), and a coordinated plan to launch the new identity. Creating a name. The firm’s...
