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August 2019

A Communication Plan That Changes Minds and Gets Results.

Brainerd Lakes Regional Airport (BRD) retained Strateligent’s services to find out if it was advertising in the right places. Could we help determine the best places to advertise? Sure. But our approach to communication goes deeper than where to place ads and freshening up some content—it’s delivering the right message, to the right people, in the right way, at the right time. And it all starts with a communication plan.   The plan. A communication plan contains the strategy we use to help our clients reach their goals. It’s how we know what we’re doing and reminds us why we’re doing it. We use the communication plan to...