Our Team.
President, Creative Director
Aaron W. Hautala
With nearly 20 years of positioning businesses, organizations, and communities front and center, Aaron uses his marketing experience to create identities that are simple to understand, easy to buy, and hard to leave. Featured on MSNBC’s “Your Business” and recognized for award-winning strategic marketing, public speaking, and community advocacy, Aaron is passionate about helping others through powerful communication.
Vice President
Beth Hautala
A visionary by nature, Beth has a way of seeing into the future and planning for what has yet to be. From co-founding Strateligent (originally known as RedHouseMedia), publishing her two novels (both from Penguin Random House/Philomel), and working on her third, Beth, together with Aaron, provides the leadership behind Strateligent’s vision, mission, and goals.
Graphic Designer
Cory Johnson
Cory has always enjoyed art, as well as the creative workings of video game technology. When he discovered that graphic design and digital media combined computers with art, choosing his career became easy. He also loves hitting the road on his Harley—riding for fun and participating in charity rides and fundraisers.
Graphic Designer
Emalee Hedberg
Creating visual solutions and fresh design—that’s Emalee’s wheelhouse. Her eye for detail in print and web infuses projects with effective fonts, colors, and images, bringing any concept to life. No matter the product, Emalee knows how to make potential buyers swoon.
Project Manager
Heidi Lake
Whether it’s a new or existing project, a wild idea, or a friendly advocate, Heidi is our go-to gal — lead wrangler, question-answerer, and scheduler. With a journalism degree and more than 15 years of media, copywriting, and PR experience, Heidi is also SEO certified and SEM qualified. She wears many hats, and wears them well.
Copywriter
Jodi Schwen
Words have been Jodi’s passion since she crafted her first story as a child under an evergreen on the shores of Gull Lake. She brings more than 30 years of experience in writing and editing and two degrees in communication to wield her copywriting pen for the Strateligent content development team.
Copywriter
Steph Swanson
Steph has a knack for storytelling. Whether it’s informational, motivational, or transactional, she enjoys writing content that sparks change. With experience in both copywriting and technical writing, and a degree in marketing communication, Steph is skilled in crafting simple, memorable copy that gets people to think, feel, and act.
Our Capabilities.
Capabilities
Web & Digital Design
We live in an increasingly digital world. Embrace it! Marketing strategies should include your online identity positively reflecting your business and where it’s headed. Draw your customers in, grab the attention of passersby and make every pixel count.
Capabilities
Identity
Making the complex simple — our specialty. After learning about the goals you have for your business, your target market and even your competition, we develop marketing strategies and creative positions that are designed for success.
CapabilitiesPrint
Increase sales with a look that sells. Share your brand’s goodness whenever, and wherever possible. You have mere seconds to capture your target audience’s attention. We’ll design this time to be well spent.
Capabilities
SEO
You can have the greatest looking website in the history of mankind, but if it doesn’t show up in search engine results, it won’t matter. SEO copywriting makes it easy for consumers, and potential consumers, to find your business online.
Capabilities
Motion Graphics & Video
Need an entertaining video to explain a not-so-entertaining project or process? Try a motion graphics video, complete with animated brand ambassadors and professional voice-overs. It’s a great way to simplify the most complicated concepts.
Capabilities
PPC
Find your target market and speak to them where they’re most comfortable — and where they spend the most time. The best part is, you’ll come away from a PPC campaign with the metrics to prove your success.
Capabilities
Social Media
Social media allows us to communicate with consumers easier than ever before. Send real-time news and updates about your brand to the people who care about you most — your very own fan club!
Capabilities
Photography
Great photos grab people’s attention, luring them in for a closer look at your brand’s message. Once you’ve caught their eye, words will close the deal. We’ll bring them both into focus.
Capabilities
Radio
Quick! You have 30 seconds to sell your brand or your product. In radio advertising, every word counts, so copywriting must be just right. Persuasive. Interesting. Memorable. Bonus points if listeners crack a smile.
Capabilities
PR
Hype doesn’t just happen. We’ll help be the voice behind your brand, positioning your business for success every step of the way. Through strategic copywriting in traditional or social media, we’ll get people talking.
