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November 2022

Jodi Schwen

All in a Day’s Work: Jodi Schwen

Crafting relatable content. Strateligent copywriter Jodi Schwen cocoons herself in her craft—her office an impressive home library filled with her collection of hundreds of classic and popular works (including one she authored). It’s a source of inspiration and motivation as she creates content for websites, newsletters, social media, email, blogs, news releases, video scripts, and print ads. From passion to profession “I’ve loved writing my whole life, ever since I picked up a pencil,” shared Jodi, who will also tell you she has a favorite font (Calibri), appreciates an appropriately placed em dash, and is team Oxford comma. She turned her passion for writing into a professional development opportunity,...

arden osborne

All in a Day’s Work: Arden Osborne (with an “e”)

Passion for web design spans decades. As a graphic designer, Arden Osborne designs digital display ads and graphics, as well as traditional print ads, billboards, and sales tools. But his unique ability is his passion for web design, which began when home computer ownership was on the rise. “My brother-in-law showed me the Beatles band website he made and I was awestruck— immediately hooked,” said Arden. “He showed me the ‘steering wheel and gas pedal’ of web design and there was no turning back. I took it full throttle from there.” Today, Arden has become a graphic and web design specialist who enjoys employing his skill set to...

Aaron Hautala, Strateligent CEO, Presents Keynote at 2022 Iowa Trails Summit

BRAINERD – Aaron Hautala, CEO and Creative Director of Strateligent and destination development consultant, recently delivered the keynote address to a captive audience at the Iowa Trails Summit, an annual event that focuses on trail development topics including land acquisition, engineering, funding, maintenance, and marketing. “Aaron has a remarkable ability to connect with trail advocates through shared challenges and visions,” said Andrea Boulton, Trails and Greenways Director at INHF statewide trails coordinator. “In a matter of moments, he created a relationship with everyone in the audience and inspired them to not only consider what could be for their own communities, but also provided them with action...