Steph Swanson, Strateligent’s newest creative team member, recently joined Jodi Schwen in the copywriting department. Steph has a bachelor’s degree in marketing communications and mass communication from Bemidji State University, and she brings experience in both copywriting and technical writing. She enjoys exploring the outdoors,...
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The E-bike Challenge Minneapolis—the first event of its kind in North America—was held this spring at the Minneapolis Convention Center. It was a place for consumers to test and compare e-bikes, which have batteries that allow riders to go farther and with greater ease. Attendees of...
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[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_column_text]Close Converse started providing commercial real estate services throughout Central and North-Central Minnesota in 1995—it was time to modernize their brand. With Strateligent’s help, they recently relaunched their brand with a new logo, fresh signage, and a revamped web...
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Strateligent worked with a European company, Hicle, Inc., to launch the first of its kind E-bike Challenge event in North America. (In Europe, Hicle organizes the biggest consumer fair in the world for bicycles and cycling tourism.) The campaign used public relations and design, behavioral...
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JOSEPH — Sourcewell and Strateligent won the Best of Show and Gold Addy Awards for a collaborative entry at the American Advertising Federation (AAF) of Central Minnesota’s annual awards show, which recognizes advertising professionals for creative excellence and effective advertising and marketing. The collaborative project between...
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You wouldn’t construct a building without a solid foundation, but many people begin building a business brand without a plan. A communication plan is your foundation—it defines who your company is and how others see you. It presents a consistent message for business owners and...
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Photo courtesy of Frank Silverstein, MSNBC Your Business Aaron Hautala, creative director and owner of Strateligent, recently appeared on MSNBC’s national news program, “Your Business.” MSNBC contacted Hautala to provide marketing and branding advice for Bushel and Peck’s—a company owned by Jackie Gennett, located in Beloit, Wisc....
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Fifteen years ago, RedHouseMedia started doing business in Aaron and Beth Hautala’s red house in Brainerd. The first office was smaller than a conference table. Since they didn’t want to use Hautala as a business name, RedHouseMedia was chosen. The main reason for the name change...
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At RedHouseMedia, powerful communication begins with a question. “Why?” Our client, Crow Wing County, recently received statewide “Best Practices” marketing recognition from the Minnesota Department of Health for our Child and Teen Checkups (C&TC) Facebook ad campaign. But it didn’t start with an award-winning idea ....
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RedHouseMedia collaborated with the Crow Wing Soil and Water Conservation District and the Minnesota Pollution Control Agency to create a series of press releases communicating how the state determines the health of water within the Mississippi River-Brainerd watershed resulting in statewide attention....
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