All in a Day’s Work: Derek Cobb
Derek Cobb, Operations Manager We welcome Derek Cobb, operations manager, to the Strateligent team. With a proven track record in process improvement and a passion for optimizing operations, Derek joins our fully remote team and brings a wealth of experience and expertise to focus on productivity and value-added efficiency. Derek’s primary objective is to contribute to the overall success of both the Strateligent team and the business as a whole. With a career spanning two decades, including 13 years in operations management, Derek has honed his skills in providing data-based answers as a problem-solver, as well as overseeing and managing budgets, and participating in the budgeting process. As...
All in a Day’s Work: Elizabeth Leon-Guerrero
Elizabeth Leon-Guerrero joins Strateligent as graphic designer Elizabeth Leon-Guerrero has joined the Strateligent ad agency team as a graphic designer. Being based on the West Coast and attracted to working remotely, she was mainly drawn to the position due to Strateligent’s client base, which includes healthcare, education, and government—areas she naturally enjoys working with. “It was very fulfilling to learn about the clients we have at Strateligent. Every day, I am excited to work with them,” said Leon-Guerrero. “By helping to present their messages through high-quality graphic design, I can help make a positive impact for them and their communities.” Leon-Guerrero found early inspiration in mid-century design—from typography...
All in a Day’s Work: Aaron Hautala
Making the impossible possible (within reason). Aaron Hautala, co-founder, CEO, and creative director of Strateligent, specializes in making it happen for our clients, our communities, and ourselves. With 25 years of experience, he’s a master of cultivating strategic growth through intelligent design across a multitude of industries, including healthcare, destination tourism, government, education, and manufacturing. [caption id="attachment_14536" align="alignright" width="371"] Aaron presents the keynote at QBP’s Frostbike, a national cycling conference for bicycle shops.[/caption] Leading by listening The Strateligent magic starts with Aaron. His initial consultation with a new client begins with a 30,000-foot view of the organization and its known communication goals. From there, he uses his decades of...
All in a Day’s Work: Jodi Schwen
Crafting relatable content. Strateligent copywriter Jodi Schwen cocoons herself in her craft—her office an impressive home library filled with her collection of hundreds of classic and popular works (including one she authored). It’s a source of inspiration and motivation as she creates content for websites, newsletters, social media, email, blogs, news releases, video scripts, and print ads. From passion to profession “I’ve loved writing my whole life, ever since I picked up a pencil,” shared Jodi, who will also tell you she has a favorite font (Calibri), appreciates an appropriately placed em dash, and is team Oxford comma. She turned her passion for writing into a professional development opportunity,...
Aaron Hautala, Strateligent CEO, Presents Keynote at 2022 Iowa Trails Summit
BRAINERD – Aaron Hautala, CEO and Creative Director of Strateligent and destination development consultant, recently delivered the keynote address to a captive audience at the Iowa Trails Summit, an annual event that focuses on trail development topics including land acquisition, engineering, funding, maintenance, and marketing. “Aaron has a remarkable ability to connect with trail advocates through shared challenges and visions,” said Andrea Boulton, Trails and Greenways Director at INHF statewide trails coordinator. “In a matter of moments, he created a relationship with everyone in the audience and inspired them to not only consider what could be for their own communities, but also provided them with action...
All in a Day’s Work: Beth Hautala
Behind the Scenes (literally) with Beth Hautala When it comes to coworkers at Strateligent, Beth Hautala may often be out of sight, but she is never out of mind. As cofounder of the company, her roles are sometimes unseen, but in many ways, she always impacts our day-to-day operations. Many years ago, in her role as visionary, Beth had a discussion with Aaron. She suggested that the wise choice for the couple—who was beginning their advertising/marketing business in their red house—was to purchase a computer, instead of a woodstove, for the front room. And the rest, as they say, is history. In the beginning, the couple also...
All in a Day’s Work: Cory Johnson
Turning the “How” into “Wow” Chances are, if you’ve worked with us, you’ve worked with Cory Johnson—graphic designer, video production specialist, licensed drone pilot, Harley enthusiast, Disney+ aficionado, artist, and collaborator extraordinaire. ‘Graphic designer’ can mean anything. For Cory, it means everything. He does it all. He does digital—display ads, social media graphics, websites. He does traditional—newspaper ads, billboards, and sales collateral. His diverse design experience spans many industries—healthcare, manufacturing, destination tourism, government agencies—and many different media—web, TV, social, you name it. And he’s our resident video expert. A precise narrative that aligns with your brand and business goals. Strategic, intelligently designed video production starts with collaboration between our creative director, Aaron,...
Aaron Hautala, Strateligent CEO, becomes Certified Executive Coach
BRAINERD – Aaron Hautala, CEO and Creative Director of Strateligent, recently attended the Center for Executive Coaching in northern California, where he fulfilled the requirements of the program and is now a Certified Executive Coach. The certification seminar was led by Michael Neuendorff who has been coaching since 2008 and is a professional certified coach with the International Coach Federation, as well as a faculty member of the Center for Executive Coaching. Neuendorff specializes in communication, achieving success in a new role, and building high-performance teams. “I chose to become a certified executive coach to ‘learn another language,’” said Hautala. “At Strateligent, we continually consult and advise...
Strateligent capitalizes on remote work opportunity
Our Strateligent team has been working remotely for several months now—but you wouldn’t know it. We’ve continued to achieve corporate excellence for our clients even while working differently. We’ve increased productivity, built stronger personal relationships, and made our work environment safer without a physical office. And, as it turns out, we actually like working from our home offices, too. “A year ago, I never would have imagined we could work so effectively remotely,” said Aaron Hautala, creative director of Strateligent. “Adapting with a victorious mindset—two of our values—has been very good for this business. With this new knowledge and opportunity, we’ve chosen to continue to work...
Strateligent helps launch the first e-bike event in North America for international client
The E-bike Challenge Minneapolis—the first event of its kind in North America—was held this spring at the Minneapolis Convention Center. It was a place for consumers to test and compare e-bikes, which have batteries that allow riders to go farther and with greater ease. Attendees of the E-bike Challenge tried out e-bikes on an indoor track set up around the venue from a variety of vendors with at least 30 bicycle brands. The event also featured breakout sessions with international speakers, a kids’ bike test track, fun family activities, and more. Strateligent® worked with the European company, Hicle, Inc.—the organizer of the E-bike Challenge event—to develop...
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