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Strateligent capitalizes on remote work opportunity

Our Strateligent team has been working remotely for several months now—but you wouldn’t know it. We’ve continued to achieve corporate excellence for our clients even while working differently. We’ve increased productivity, built stronger personal relationships, and made our work environment safer without a physical office. And, as it turns out, we actually like working from our home offices, too.   “A year ago, I never would have imagined we could work so effectively remotely,” said Aaron Hautala, creative director of Strateligent. “Adapting with a victorious mindset—two of our values—has been very good for this business. With this new knowledge and opportunity, we’ve chosen to continue to work...

Getting to Know Steph Swanson

Steph Swanson, Strateligent’s newest creative team member, recently joined Jodi Schwen in the copywriting department. Steph has a bachelor’s degree in marketing communications and mass communication from Bemidji State University, and she brings experience in both copywriting and technical writing. She enjoys exploring the outdoors, spending time with her family, and losing herself in books. Keep reading to learn more about the newest member of our creative team.   Q: Where did your interest in writing begin? A: I started writing in second grade—cutting photos out of magazines and writing stories about them—and it sort of continued from there. From middle school to college, I was the kid...

Strateligent helps launch the first e-bike event in North America for international client

The E-bike Challenge Minneapolis—the first event of its kind in North America—was held this spring at the Minneapolis Convention Center. It was a place for consumers to test and compare e-bikes, which have batteries that allow riders to go farther and with greater ease.   Attendees of the E-bike Challenge tried out e-bikes on an indoor track set up around the venue from a variety of vendors with at least 30 bicycle brands. The event also featured breakout sessions with international speakers, a kids’ bike test track, fun family activities, and more.   Strateligent® worked with the European company, Hicle, Inc.—the organizer of the E-bike Challenge event—to develop...

Sourcewell and Strateligent partner to win Best of Show at Addy Awards

ST. JOSEPH — Sourcewell and Strateligent won the Best of Show and Gold Addy Awards for a collaborative entry at the American Advertising Federation (AAF) of Central Minnesota’s annual awards show, which recognizes advertising professionals for creative excellence and effective advertising and marketing.   The collaborative project between Strateligent (formerly RedHouseMedia), a Brainerd-based advertising agency, and Sourcewell, a public service cooperative based in Staples, was an introduction to the organization’s new brand at its national awarded vendor conference, called H20, held at Madden’s last June.   The purpose of the gathering is to provide education and recognition for a national vendor community made up of businesses ranging from Fortune...

Strateligent’s Aaron Hautala Appeared on MSNBC Your Business Program

Photo courtesy of Frank Silverstein, MSNBC Your Business Aaron Hautala, creative director and owner of Strateligent, recently appeared on MSNBC’s national news program, “Your Business.”   MSNBC contacted Hautala to provide marketing and branding advice for Bushel and Peck’s—a company owned by Jackie Gennett, located in Beloit, Wisc. The eclectic space of Bushel and Peck’s includes a restaurant, artisan-craft grocery, bookstore, plant nursery, and wine shop—all under one roof.   “The producers of ‘Your Business’ asked me to provide marketing advice regarding the customer experience of Bushel and Peck’s in-store and online venues,” said Hautala. “Initially, in looking at the indoor market space with all their choices for products and...

RedHouseMedia Has A New Name

Fifteen years ago, RedHouseMedia started doing business in Aaron and Beth Hautala’s red house in Brainerd. The first office was smaller than a conference table. Since they didn’t want to use Hautala as a business name, RedHouseMedia was chosen.   The main reason for the name change after 15 years is to better reflect Strateligent’s vision and mission—that of assisting clients to communicate with purpose—leading to “strategic growth through intelligent design.”...