All in a Day’s Work: Aaron Hautala
Making the impossible possible (within reason). Aaron Hautala, co-founder, CEO, and creative director of Strateligent, specializes in making it happen for our clients, our communities, and ourselves. With 25 years of experience, he’s a master of cultivating strategic growth through intelligent design across a multitude of industries, including healthcare, destination tourism, government, education, and manufacturing. [caption id="attachment_14536" align="alignright" width="371"] Aaron presents the keynote at QBP’s Frostbike, a national cycling conference for bicycle shops.[/caption] Leading by listening The Strateligent magic starts with Aaron. His initial consultation with a new client begins with a 30,000-foot view of the organization and its known communication goals. From there, he uses his decades of...
Aaron Hautala, Strateligent CEO, Presents Keynote at 2022 Iowa Trails Summit
BRAINERD – Aaron Hautala, CEO and Creative Director of Strateligent and destination development consultant, recently delivered the keynote address to a captive audience at the Iowa Trails Summit, an annual event that focuses on trail development topics including land acquisition, engineering, funding, maintenance, and marketing. “Aaron has a remarkable ability to connect with trail advocates through shared challenges and visions,” said Andrea Boulton, Trails and Greenways Director at INHF statewide trails coordinator. “In a matter of moments, he created a relationship with everyone in the audience and inspired them to not only consider what could be for their own communities, but also provided them with action...
All in a Day’s Work: Beth Hautala
Behind the Scenes (literally) with Beth Hautala When it comes to coworkers at Strateligent, Beth Hautala may often be out of sight, but she is never out of mind. As cofounder of the company, her roles are sometimes unseen, but in many ways, she always impacts our day-to-day operations. Many years ago, in her role as visionary, Beth had a discussion with Aaron. She suggested that the wise choice for the couple—who was beginning their advertising/marketing business in their red house—was to purchase a computer, instead of a woodstove, for the front room. And the rest, as they say, is history. In the beginning, the couple also...
All in a Day’s Work: Cory Johnson
Turning the “How” into “Wow” Chances are, if you’ve worked with us, you’ve worked with Cory Johnson—graphic designer, video production specialist, licensed drone pilot, Harley enthusiast, Disney+ aficionado, artist, and collaborator extraordinaire. ‘Graphic designer’ can mean anything. For Cory, it means everything. He does it all. He does digital—display ads, social media graphics, websites. He does traditional—newspaper ads, billboards, and sales collateral. His diverse design experience spans many industries—healthcare, manufacturing, destination tourism, government agencies—and many different media—web, TV, social, you name it. And he’s our resident video expert. A precise narrative that aligns with your brand and business goals. Strategic, intelligently designed video production starts with collaboration between our creative director, Aaron,...
Aaron Hautala, Strateligent CEO, becomes Certified Executive Coach
BRAINERD – Aaron Hautala, CEO and Creative Director of Strateligent, recently attended the Center for Executive Coaching in northern California, where he fulfilled the requirements of the program and is now a Certified Executive Coach. The certification seminar was led by Michael Neuendorff who has been coaching since 2008 and is a professional certified coach with the International Coach Federation, as well as a faculty member of the Center for Executive Coaching. Neuendorff specializes in communication, achieving success in a new role, and building high-performance teams. “I chose to become a certified executive coach to ‘learn another language,’” said Hautala. “At Strateligent, we continually consult and advise...
Strateligent capitalizes on remote work opportunity
Our Strateligent team has been working remotely for several months now—but you wouldn’t know it. We’ve continued to achieve corporate excellence for our clients even while working differently. We’ve increased productivity, built stronger personal relationships, and made our work environment safer without a physical office. And, as it turns out, we actually like working from our home offices, too. “A year ago, I never would have imagined we could work so effectively remotely,” said Aaron Hautala, creative director of Strateligent. “Adapting with a victorious mindset—two of our values—has been very good for this business. With this new knowledge and opportunity, we’ve chosen to continue to work...
Strateligent helps launch the first e-bike event in North America for international client
The E-bike Challenge Minneapolis—the first event of its kind in North America—was held this spring at the Minneapolis Convention Center. It was a place for consumers to test and compare e-bikes, which have batteries that allow riders to go farther and with greater ease. Attendees of the E-bike Challenge tried out e-bikes on an indoor track set up around the venue from a variety of vendors with at least 30 bicycle brands. The event also featured breakout sessions with international speakers, a kids’ bike test track, fun family activities, and more. Strateligent® worked with the European company, Hicle, Inc.—the organizer of the E-bike Challenge event—to develop...
Sourcewell and Strateligent partner to win Best of Show at Addy Awards
ST. JOSEPH — Sourcewell and Strateligent won the Best of Show and Gold Addy Awards for a collaborative entry at the American Advertising Federation (AAF) of Central Minnesota’s annual awards show, which recognizes advertising professionals for creative excellence and effective advertising and marketing. The collaborative project between Strateligent (formerly RedHouseMedia), a Brainerd-based advertising agency, and Sourcewell, a public service cooperative based in Staples, was an introduction to the organization’s new brand at its national awarded vendor conference, called H20, held at Madden’s last June. The purpose of the gathering is to provide education and recognition for a national vendor community made up of businesses ranging from Fortune...
Strateligent’s Aaron Hautala Appeared on MSNBC Your Business Program
Photo courtesy of Frank Silverstein, MSNBC Your Business Aaron Hautala, creative director and owner of Strateligent, recently appeared on MSNBC’s national news program, “Your Business.” MSNBC contacted Hautala to provide marketing and branding advice for Bushel and Peck’s—a company owned by Jackie Gennett, located in Beloit, Wisc. The eclectic space of Bushel and Peck’s includes a restaurant, artisan-craft grocery, bookstore, plant nursery, and wine shop—all under one roof. “The producers of ‘Your Business’ asked me to provide marketing advice regarding the customer experience of Bushel and Peck’s in-store and online venues,” said Hautala. “Initially, in looking at the indoor market space with all their choices for products and...
RedHouseMedia Has A New Name
Fifteen years ago, RedHouseMedia started doing business in Aaron and Beth Hautala’s red house in Brainerd. The first office was smaller than a conference table. Since they didn’t want to use Hautala as a business name, RedHouseMedia was chosen. The main reason for the name change after 15 years is to better reflect Strateligent’s vision and mission—that of assisting clients to communicate with purpose—leading to “strategic growth through intelligent design.”...