Does Traditional Advertising Still Work? Yes. (If you do it right.)
We’ve shared a lot about digital advertising lately. It’s because we like the flexibility, the effectiveness, and the ability to see results through data. But there’s a place for traditional advertising methods—print, radio, and outdoor—too. Traditional advertising is often part of the communication plans we create for our clients, serving in conjunction with digital as part of an overall strategy to help our clients increase their bottom line. In general, traditional methods are great tools for brand and relationship-building and improving awareness. If you’re a local business with customers who live within a radio listenership, newspaper circulation, or billboard drive, it is much more effective. We’ve...
Building A Brand To Build A Better Future
Working with RIPL to prevent school violence, together. Our mission is to improve the future for our clients, our communities, and ourselves—and what better way to make good on our mission than helping RIPL (Relational, Impactful, Preventive, Leadership) Training—a school violence prevention program—transform their image, positioning, and sales process. National School Safety Consulting, LLC’s RIPL Training focuses on a “Recognize and Prevent” approach that produces a safe, inclusive, and positive culture that prevents school violence and suicide. It’s different. It needed to look and feel different, too. RIPL came to us for help rebuilding their entire brand—updating everything from their website to their employee email signatures. We refreshed...
Core talents drive results (with the right tools)
We live by our values (Healthy, Trustworthy, Collaborative, Victorious Mindset, Adaptable, Proactive, Peacemakers). But there’s more—some call it our superpowers, we call it our core talents. It's what makes us a successful full-stack agency. It’s who we are, what we do, and why we do it well. Intuitive and fact-driven, future-building, and making it happen—these abilities get results and keep our clients coming back. Intuitive + fact-driven. We take a unique approach to finding marketing solutions: Psychology—the bedrock of each and every campaign. Everything we do is based on how we know people react and respond, come together, or fall apart. Our experience with a variety of...
Extend Reach, Build Awareness, and Achieve Goals with a Strategic Rebrand
Small businesses grow. Sometimes they outgrow their brand. A lot had changed since Michael Ryan and Wesley Hoppe founded Ryan & Hoppe Investment Management in 2010—they’d added a new partner, were opening a new location, and had plans for more growth. They wanted a new identity that embodied those changes, yet continued to represent their goals, vison, and mission. Strateligent was hired to create a communication plan for a complete rebrand—a new name, a new brand logo, an arsenal of communication tools (i.e., a billboard, direct mail letter, signage, digital assets for the web), and a coordinated plan to launch the new identity. Creating a name. The firm’s...
A Communication Plan That Changes Minds and Gets Results.
Brainerd Lakes Regional Airport (BRD) retained Strateligent’s services to find out if it was advertising in the right places. Could we help determine the best places to advertise? Sure. But our approach to communication goes deeper than where to place ads and freshening up some content—it’s delivering the right message, to the right people, in the right way, at the right time. And it all starts with a communication plan. The plan. A communication plan contains the strategy we use to help our clients reach their goals. It’s how we know what we’re doing and reminds us why we’re doing it. We use the communication plan to...
Strategic Graphic Design Leads to Stable Branding
Close Converse started providing commercial real estate services throughout Central and North-Central Minnesota in 1995—it was time to modernize their brand. With Strateligent’s help, they recently relaunched their brand with a new logo, fresh signage, and a revamped web design. More than a logo design. Our creative process involves our clients, their stakeholders, and the Strateligent creative team working together to create communication that serves a purpose. We don’t just brainstorm graphic design ideas; we create a blueprint for brand strategy that delivers results. Close Converse knew what they wanted—a logo that was recognizable and professionally modern. We knew they needed more than just that to effectively market...