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January 2019

A communication plan is your foundation

You wouldn’t construct a building without a solid foundation, but many people begin building a business brand without a plan. A communication plan is your foundation—it defines who your company is and how others see you. It presents a consistent message for business owners and stakeholders so the way they present the company is always clear, honest (no spin!), and on target.   What is a communication plan and what is its role in defining your business?   See what Aaron Hautala, owner and creative director at Strateligent, has to say about communication plans in the video above....