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December 2021

Collaboration is a three-legged stool.

In our work, collaboration is one of our Strateligent values and we collaborate daily within our team. However, before we ever begin a client project, there is an even more crucial collaboration—when Aaron Hautala, Strateligent’s president and creative director, meets with a client and their stakeholders in a project’s initial planning phase.   Purpose. The first leg of the three-legged collaboration stool occurs when Aaron brings the various stakeholders together to determine the purpose of the project and to discern their goals. Whether it’s consulting with a new client or an existing client with a new project, the people involved come from different backgrounds and viewpoints or they...