7 ways to improve your hiring process with digital advertising
These days, many businesses are understaffed and struggling to find new talent. Gone are the days of placing an ad in the “Help Wanted” section of the local newspaper and receiving a flood of qualified applications. Fortunately, the digital tools you use for marketing your products and services can also be used to market your business as a top-notch employer. We’ve highlighted seven digital tools you can tap into to reach more candidates and fill positions. 1. Post job openings on your company careers page. If someone really wants to work for you, the first place they’re going to look for openings is on your website. Using...
Making sense of digital benchmarks and buzzwords
Why big numbers don’t always mean big success. What’s worth more: 100,000 impressions or 10 conversions? What does a high click-through rate actually mean? Does conversion rate matter? The answer to those questions is: it depends—digital advertising is rarely black and white. But having a good understanding of basic metrics can help you determine what success means for your digital campaigns. Impressions An impression is when your ad is displayed or served. 5,000 impressions mean that your ad was seen 5,000 times. When served to the right audience, a high number of impressions can do wonders for increasing brand awareness and keeping your business top-of-mind. But if actionable results...
5 Google Analytics Metrics to Watch
You can assume what people are doing when they get to your website—but do you know for sure? Are your digital advertising campaigns leading to increased awareness and conversions? If you’re not consistently reviewing Google Analytics for your site, you just don’t know. It’s easy to get lost in a data rabbit hole in Google Analytics—and if you’re new to Google Analytics, you might not even know where to start. Some basic metrics can give you a sense of how your customers are interacting with your digital ads and your website. Here are five metrics the Strateligent team monitors regularly. 1) Page Views + Page Path Flow You...
Digital Advertising 101
Digital advertising can be overwhelming. Digital advertising can be confusing. Digital is different. It doesn’t have to be hard. Let’s cut through the jargon and break it down. Understanding digital differences Digital is different than traditional advertising (e.g., newspaper ads, radio ads, direct mail, and billboards) because you can more easily target specific audiences and track what is working and what’s not. To know if your digital campaign is performing well, you must monitor engagement and conversions. A digital ad with 100,000 impressions (i.e., views) sounds impressive, but who saw that ad, and what action did they take after seeing it? If you sell pet food, but the people who saw...
How we achieve.
When we adapt, we must do so to achieve results. We don’t promote change for the sake of change. We make a change to get results. It’s not always easy, but it is always worth it. Over the years, our work (including a strategic and well-executed communication plan) helped Brainerd Lakes Regional Airport (BRD) reach record ticket sales. But when COVID-19 arrived in the community, we were charged with shifting the messaging to focus on the airport’s safety precautions and overall community value rather than increasing sales. While flights weren’t grounded, stay-at-home orders ultimately affected travel—but not for long. Despite the challenge of a pandemic, once...
How we adapt.
Listening is key to developing a successful communication plan. But things don’t always go as planned. Who hasn’t run into unexpected budget constraints, staffing issues, or world-wide pandemics? We’re experts in helping our clients pivot (being adaptable is one of our values). Sometimes that means making a small tweak to improve results. Sometimes it’s venturing down new avenues and trying new tactics in digital advertising, geo-fencing, or social media marketing. Sometimes it’s walking into a seemingly impossible situation and reworking an existing communication plan entirely. We’ve done it all and we’ve done it successfully. As COVID-19 began to affect tourism in the McGregor, Minnesota area, we stepped...
Core talents drive results (with the right tools)
We live by our values (Healthy, Trustworthy, Collaborative, Victorious Mindset, Adaptable, Proactive, Peacemakers). But there’s more—some call it our superpowers, we call it our core talents. It's what makes us a successful full-stack agency. It’s who we are, what we do, and why we do it well. Intuitive and fact-driven, future-building, and making it happen—these abilities get results and keep our clients coming back. Intuitive + fact-driven. We take a unique approach to finding marketing solutions: Psychology—the bedrock of each and every campaign. Everything we do is based on how we know people react and respond, come together, or fall apart. Our experience with a variety of...
How using social media today can help you adapt for tomorrow.
Today is much different from a month ago. Normal isn’t normal anymore. Businesses must adapt to their new normal to survive. It’s not easy. But it’s possible. One free thing all businesses can start doing today is upping their social media game. It’s free, it’s easy, and it can pay off when it’s done right. Raise awareness—What do you do? What makes your businesses unique? Increase your web traffic—Invite people to learn more about your products or services. Promote your online store (or start one). Engage with your customers—You can learn a lot by asking your customers what they want. What can you do better?...