How using social media today can help you adapt for tomorrow.

Today is much different from a month ago. Normal isn’t normal anymore. Businesses must adapt to their new normal to survive. It’s not easy. But it’s possible. One free thing all businesses can start doing today is upping their social media game. It’s free, it’s easy, and it can pay off when it’s done right.

• Raise awareness—What do you do? What makes your businesses unique?
• Increase your web traffic—Invite people to learn more about your products or services. Promote your online store (or start one).
• Engage with your customers—You can learn a lot by asking your customers what they want. What can you do better? What can you do to make their lives easier in these uncertain times? Now is a great time to ask those questions and start thinking about how your business can adapt.

Be open to adapting. Think differently. And start now.