Client
Lexington Manufacturing
Manufacturing – Brainerd, MN
Identity
Motion Graphics
Photography
Digital
Identity
The more we discussed our communications strategy for Lexington Manufacturing, the more it became apparent their logo needed to better reflect their brand. Lexington is a forestry-related business, so we changed their logo from red to green to represent their commitment to the environment. We also updated their icon and fonts, creating a clean, fresh look.
We were commissioned to help Lexington’s sales team explain the company’s complex capabilities to potential customers. We developed a branded folder with Lexington’s logo embossed on the cover. Inside, sales sheets explain their capabilities, products and technical specs, and a separate booklet further details their key product material. It’s a lot of information put together in an easy-to-digest kind of way, and for Lexington, it’s a valuable sales tool.
Digital Design
For Lexington’s redesigned website, we took mounds of information and created a cohesive, easy-to-navigate, website for current and potential customers to view the company’s products, processes and technical specifications. The clean design of the website is an extension of the renewed brand — complete with a mobile-friendly format and search engine optimization to capture audiences like never before.
Motion Graphics
What better way to describe a technical process like Lexington’s Core Optimization than a short, entertaining animated video? We often use motion graphics videos to explain complex operations, and this video, featured on Lexington’s website, does the job perfectly.
