The more we discussed our communications strategy for Lexington Manufacturing, the more it became apparent their logo needed to better reflect their brand. Lexington is a forestry-related business, so we changed their logo from red to green to represent their commitment to the environment. We also updated their icon and fonts, creating a clean, fresh look.
We were commissioned to help Lexington’s sales team explain the company’s complex capabilities to potential customers. We developed a branded folder with Lexington’s logo embossed on the cover. Inside, sales sheets explain their capabilities, products and technical specs, and a separate booklet further details their key product material. It’s a lot of information put together in an easy-to-digest kind of way, and for Lexington, it’s a valuable sales tool.
For Lexington’s redesigned website, we took mounds of information and created a cohesive, easy-to-navigate, website for current and potential customers to view the company’s products, processes and technical specifications. The clean design of the website is an extension of the renewed brand — complete with a mobile-friendly format and search engine optimization to capture audiences like never before.
What better way to describe a technical process like Lexington’s Core Optimization than a short, entertaining animated video? We often use motion graphics videos to explain complex operations, and this video, featured on Lexington’s website, does the job perfectly.
From in-studio product photography to on-location shop photography, we captured Lexington’s manufacturing processes with an artful eye, using the photos both on the website and in print materials.