LINDAR

Building brand consistency for LINDAR started with turning the company’s diverse product offerings into three unique sub-brands—an effective way to differentiate the service lines without alienating them from the mother brand. New logos. Different taglines. Same LINDAR look and feel. With new sub-brands came the ability to thoughtfully position three very distinct service lines to a national audience using our refreshed product photography, sales videos, and marketing collateral. We also provided a precise, comprehensive, B2B digital plan to reach the right customers directly, 100% digitally—something they’d never done before.

And to market LINDAR as a choice employer, we developed a recruitment campaign to generate leads for their growing workforce using photography and videos of real people, captured on location, doing real jobs.