Building brand consistency for LINDAR started with turning the company’s diverse product offerings into three unique sub-brands—an effective way to differentiate the service lines without alienating them from the mother brand. New logos. Different taglines. Same LINDAR look and feel. With new sub-brands came the ability to thoughtfully position three very distinct service lines to a national audience using our refreshed product photography, sales videos, and marketing collateral. We also provided a precise, comprehensive, B2B digital plan to reach the right customers directly, 100% digitally—something they’d never done before.
And to market LINDAR as a choice employer, we developed a recruitment campaign to generate leads for their growing workforce using photography and videos of real people, captured on location, doing real jobs.
Logo design, Website design, Social media management, Digital display advertising, Search engine marketing, Video production / Motion graphics, Product photography, On-site photography / Studio photography, Print advertising, Exhibit / Tradeshow booth graphics