Lindar invented a line of tamper obvious food packaging called Simply Secure and needed a logo to accompany the product’s innovative concept and design. Using the same colors and swoosh-shape as Lindar to create a connection between the two logos, the Simply Secure icon was born.
With a product line ranging from food containers to paint trays to tractor parts, Lindar’s vast customer base spans the nation. No matter what Lindar product we’re marketing, their branding remains consistent in all materials, including magazine ads, tradeshow banners, brochures and sales flyers.
Because Lindar offers four very different service lines, it was important for us to design the homepage to allow customers to quickly and easily find their desired product. From there, they can learn about Lindar’s capabilities, processes, even request product samples. The website is also responsive, so mobile users can navigate the site just as easily as desktop users.
When Lindar developed their line of Simply Secure tamper obvious food containers, we created a motion graphics video to help explain the new product to their industry. The video is used as an online sales tool, not only describing the product, but showing potential customers how Simply Secure packaging will increase their sales — all in a fun, entertaining way.
The sales floor is always open online. That’s why high-quality photography is so important. For Lindar, we staged food photo shoots to showcase their plastic food packaging perfectly. We also captured thermoforming in action at Lindar’s manufacturing facility as well as some finished products to reveal the highly detailed work they do.
STRATELIGENT™ helps Lindar stay active on social media, creating attractive banners and frequently posting news, blogs and photos on all of their social media platforms. This helps keep audiences engaged in Lindar’s brand and the products they have to offer.