Wildcraft Meats

Retail – Aitkin, MN




Point of Purchase



Wildcraft Meats was created when Paulbeck’s County Market in Aitkin wanted to expand and promote their fresh brats. STRATELIGENT™ assisted them in developing their brand—from a communication plan and positioning to designing a Wildcraft Meats logo that highlighted their real ingredients and untamed flavor. We created the “Wildcraft Meats” name, the tagline “Real ingredients, untamed flavor,” and we also wrote the stories to accompany the different brat and sausage flavors.

Print & Packaging

To highlight the qualities of Wildcraft Meats as being superior brat and meat products, we carried out their positioning of “real ingredients and untamed flavor” in their product packaging/labels, brat menu, and even in the graphics displayed at the meat counter at Paulbeck’s County Market. Storylines were created for each individual brat flavor to make them distinct and memorable.

Digital Design

The new Wildcraft Meats website was designed and built to showcase the brats and meat products, as well as telling the story of what sets Wildcraft Meats apart from the rest. The responsive website design allows it to be viewed easily on various types of devices.