Wildcraft Meats

Our communication plan helped this small-town grocer to start doing big things. Paulbeck’s County Market is located in Aitkin, MN. Population: 2,330. To increase sales of store-brand brats, links, and patties, we cooked up a completely new brand from scratch—Wildcraft Meats. Product names and the stories behind each name and flavor. A tagline appealing to Northern Minnesota. And a billboard and website to spread the word. This overhaul in branding resulted in a 30% increase in sales—sales of the same meats they’d been selling for years—just newly packaged, and strategically positioned.