Brainerd Public Schools

Six elementary schools. One middle school. One high school. Our job? To build brand cohesiveness among all eight. To make it happen, we created a Brainerd Public Schools academic logo to apply to all official, school print materials and to be used for new, consistent signage throughout every school. To bring brand continuity to each elementary school mascot, we redesigned them with a consistent look and feel using the same color palette.