Website Content with ROI
Due to increasing client demand and opportunities for growth in the website content field, we have expanded our creative services to proactively care for our clients’ digital content needs.
“We’re now seeing that we can sell out events via social media before we can even print a poster. With this in mind, we’re devoting a large percentage of our corporate resources into understanding how business is maximized online via SEO services and current content.”
To expand our online content resources, our content development team—Heidi Lake, media and public relations manager, and Jodi Schwen, copywriter—attended the second annual MnSearch Summit at RiverCentre in St. Paul.
The nonprofit Minnesota Search Engine Marketing Association holds the conference to support digital and marketing professionals in the upper Midwest. At the MnSearch Summit, the latest best practices, tactics, and strategies in the areas of content development, search engine optimization (SEO), and search engine marketing (SEM) were examined as well as their impact and influence on the industry.
“Our participation in the MnSearch Summit allows us to stay ahead of communication trends in the areas of online content,” said Heidi, “from SEO services to social media and SEM.”
As part of the content development team for RedHouseMedia, Heidi and Jodi are also both certified Search Engine Optimizers, meaning they know the importance of website design, copywriting, and functionality for optimal compatibility on Google, Yahoo! and Bing.
Using SEO to optimize website content enables us to provide the most current optimization methods for our clients, ensuring their websites are search-engine friendly, and helping them to achieve higher search rankings. SEM is also utilized as an additional means to speak directly to their target audiences via ads on social media and Google.
These tactics enhance the suite of web services available at RedHouseMedia, from creative strategy to search engine compatibility.
“We brought SEO services in-house to better serve our clients, taking the guesswork out of SEO and providing the necessary tools needed for 21st century business,” said Aaron.