Strateligent creates website design for national campaign based in California.
Strateligent® designed and provides digital marketing analysis for the Climate Mayors’ website (www.driveevfleets.org), which is a resource for cities, counties, mayors, and other government agencies seeking to reduce their inventory of gas/diesel-powered fleet vehicles in favor of battery-powered vehicles. The Climate Mayors Electric Vehicle (EV) Purchasing Collaborative (Collaborative) went live in the fall of 2018.
Los Angeles Mayor Eric Garcetti is the founder and chair of Climate Mayors, which partners with the Electrification Coalition and Sourcewell. When Strateligent collaborated with Sourcewell to plan their communication and design materials for their 2018 rebranding and launch event, they introduced us to Climate Mayors.
“The business relationship with Sourcewell and Climate Mayors allows us to further our communication, website design, and outreach on the west coast,” said Aaron Hautala, creative director and owner of Strateligent. “Our first West Coast client was in healthcare in Washington State. As we purposefully expand our communication and digital marketing analysis westward beyond Minnesota, we welcomed this opportunity to work with Climate Mayors in Los Angeles.”
Although the Collaborative is based in California, there are fleet management teams nationwide working to procure vehicles and charging stations at a better rate. As the “procurement arm” of the Collaborative, Sourcewell helps bring the contracts for the EV purchases to the table—assisting the government agencies to get better rates for EVs and charging stations when purchased collectively.
“I deal directly with the Climate Mayor Collaborative and it’s been an exciting year of growth,” said Mike Domin, Sourcewell contract administrator. “Our members are actively seeking information on electric vehicles and charging infrastructure as the solution for a sustainable world. Across the nation there is an uptick of interest in what the Collaborative offers—in questions being asked about providing sustainable solutions for their fleets.”
When the Collaborative’s website launched just over a year ago, the program had an initial count of 22 cities and counties committed to purchasing 391 EVs. One year later, with increased visibility and information available on the new website, there are now more than 400 mayors listed on the Climate Mayors website and there have been nearly 300 EV purchases. The Collaborative includes more than 160 cities, counties, public transit agencies, and port authorities committed to purchasing more than 2,400 electric vehicles.
The impact on the industry is being recognized—Climate Mayors recently won first place at the Conference of Mayors for Climate Best Practices.
“It’s rewarding to be part of a successful movement,” said Hautala, “while also serving as a communication partner in expanding the use of EVs nationwide to help the environment and lessen the impact on our natural resources.”
Along with the website design and maintenance, Strateligent provides digital marketing analysis that tracks page views, numbers of users and new users, reveal how users found the site, and the top cities of those who visit the site. It’s one more example of how Strateligent supports strategic growth through intelligent design every day.
Strateligent provides a full continuum of communication services online, in print, and via video to businesses throughout the midwest and the west coast.