Client

Vercon

Construction – Based in Baxter, MN

Identity

Photography

Print

Digital

Identity

When Northway Construction and JP Structures joined forces to become Vercon, we created a new brand to match the outlook of their merged companies — forward momentum through high quality, high performance construction.

Print

Our print designs for Vercon, whether on billboards strategically placed around Minnesota’s lakes areas, or on brochures and magazine ads, always feature dynamic photos using Vercon’s highly aesthetic residential and commercial construction projects as the main focus. Great photography was the key to success in these eye-catching print materials.

Digital Design

Commercial or residential construction? This website is a choose-your-own-adventure of sorts. Vercon is one company serving two very different clients — homeowners and business owners. In this website, we allow users to choose their interest on the homepage, then continue to engage them from there, using strategic, search engine optimized copy and of course, captivating photography.

Photography

What better way to sell construction services than to showcase the finished product. We take great pride in our building photography, making already beautiful homes look even better through tactical lighting and photo editing expertise.