We delivered the RLMC community healthcare campaign across all available print avenues: billboards, updated rack cards for waiting areas and doctors’ offices, newsletters, press releases, posters, banners, and print advertising. The messaging consistently highlights the wide variety of services available at their community healthcare campus.
We shot video on location at RLMC to capture their comforting, community healthcare ambiance. Using a custom script fashioned around their messaging, and with carefully selected clips and a soundtrack, we created a video that emphasizes the comfort and convenience of having healthcare available at home and not miles down the road.
Each spot we wrote for their radio campaign highlights ways RLMC is delivering services with the community in mind. Topics include a new staff surgeon, additional clinic appointment hours, state-of-the-art orthopedic care and knee replacement, and high-tech 3D mammography. The radio campaign also carried out the overall messaging: “Care, compassion, and community — RLMC working for you.”
We held photography sessions at RLMC to capture the range of healthcare, from providers to equipment to patients receiving treatments. Photos of medical equipment revealed the state-of-the-art technology that can be found at the RLMC campus. We also photographed RLMC’s healthcare professionals at work, highlighting the hospital and clinic’s personalized sense of caring and community.