We used a racing whippet dog for KMTelecom’s new branding, “Whippet: Full Boogie Internet.” Whippet reinforces KMTelecom’s message that their high speed Internet service is so fast it can handle the busiest residential and commercial needs. An expanded logo in their existing color palette was also created with the tagline “Fueled by KMTelecom Fiber.”
Color matching and a similar background were used throughout KMTelecom’s printed products, including billboards, brochures, mailers, and information on their bundle packages, creating a cohesive family of products and services. A collection of icons was also created to show the various technologies that could be used with KMTelecom’s services.
In this fast-action video we showed going from the doldrums of download buffering to whippet speed with content that zooms speedy-fast onto the screen. Whippet is an easily recognizable brand, and when accompanied by the zooming sound effect, it’s even more distinct.
We incorporated part of the video voiceover for the radio campaign of “Whippet: Full Boogie Internet.” The radio script reinforces the message that KMTelecom’s high speed Internet is faster than a speeding whippet.