Creating the tagline “Life Runs Better on ITC,” we included print advertising in ITC’s campaign about the increasing use of technology in everyday life. We brightened the graphics with ITC’s signature colors and used them across all media for a unified message.
We splashed ITC’s message about the “dazzling, digital world” of technology with eye-catching Facebook banners in the same graphics and color palette. This was another way to encourage their Facebook fans to stay up-to-date with ITC.
The “Life Runs Better on ITC” video campaign is a fast-paced montage we created to show the different devices used to communicate and access today’s technology. The video message assures the customers that their daily lives will go more smoothly with ITC.
Repurposing the voiceover from the video, the “Life Runs Better on ITC” radio campaign reinforces keeping up with technology in daily life. As in the video, we used the radio message as one more way to say that ITC makes it easier.