Disgruntled Brewing was starting a new brewery in Perham from the ground up and needed everything from logo and label designs, to positioning and PR. They contracted STRATELIGENT™ to develop their “disgruntled” brewer identity, which was used strategically throughout their design materials and communications.
Custom-illustrated beer labels are a distinctive component of Disgruntled Brewing’s identity. STRATELIGENT™ concepted and created a persona for each of the beer labels to signify the flavors and “characters” of the different beers.
Disgruntled Brewing needed a new website to promote its identity, the beer, and the taproom. STRATELIGENT™ further advanced the “disgruntled” positioning on the website with a wood-hewn backdrop to showcase the photography of the brewery and beer.
From close-up details to the big picture, professional photography by STRATELIGENT™ brought Disgruntled Brewing’s beer and brewery to life in vivid color.