When Consolidated Telephone Company became “Gig Certified” by NTCA, they approached STRATELIGENT™ for a new campaign to spread the news. We created “Go Big, Go Gig” to promote the significance of CTC’s gigabit technology through billboards, vehicle wraps, brochures, product and service guides, mailers, and more.
We created a splash page for CTC’s website to highlight the “Go Big, Go Gig” campaign. It was made responsive for easy access across all types of devices. The online messaging reinforced the message about high-speeds bringing easy access to smart-home technology, high-definition 4K and 8K television, and families streaming video and accessing multiple devices concurrently.
The “Go Big, Go Gig” messaging was used on local radio and Pandora to reach targeted audiences, making existing customers and potential new ones aware of CTC’s high-speed 1-gig Internet capability.