Regional partnership dedicated to providing awareness of mental health resources for the community.
Can you successfully reach and engage an audience that basically includes every, single, human person? Yes. Collaborating with stakeholders across six counties, two tribal nations, and multiple partnering organizations, we developed a campaign to increase top-of-mind awareness of the Region V+ Mental Health Initiative website and the mental health resources available within the region.
A new, short, easy-to-remember URL + concise, relatable messaging tailored to parents, adults, and adolescents (and delivered through newspaper, radio, and social media) = 2,000+ visitors directly accessing the Initiative’s website during our campaign.
Region V+ Mental Health Initiative
Social media management, Print advertising, Radio advertising