McGregor Area Chamber of Commerce

McGregor, as a destination, needed an identity, positioning, and a plan to strategically use their marketing budget. We delivered all three. Based on conversations with local business owners and residents, we built the McGregor Area brand. A logo, a tagline, a new website, outdoor advertising, targeted digital display, and tourism photography and videos make it all happen.

When the pandemic hit, lockdowns followed—as did the concept of social distancing. Being an outdoor recreation destination, people could still safely enjoy McGregor—we just had to tell them. Our team met with the Executive Director and in 30 minutes we completely reworked their communication plan. This pivot refocused messaging to position McGregor as the social distance vacation destination, and the campaign included creating custom decals and a fun t-shirt.

Read more about pivoting during the pandemic helped the McGregor Area Chamber of Commerce reach the right people—with the right message—at the right time.