Iron Range Eatery | Brand Story & Business Launch

A community restaurant experience with Cuyuna Iron Range flair. Located in Crosby, MN and serving chef-inspired cuisine.

When Prairie Bay’s Iron Range Eatery sought to open, they asked Strateligent for a consult to determine the need, feasibility, and viability in the existing Crosby restaurant space. We helped develop the restaurant’s Kickstarter campaign by naming the reward levels to align with the region and the audience and providing guidance on how, when, and why to promote. The result was a campaign that raised 100% more than the original goal.

Strateligent also coached Iron Range Eatery graphic designers to create a brand appeal that resonated with the region—including helping to select typography that conveys the spirit, grit, and hospitality of the Cuyuna Range.