Crosby Lofts | Brand Story & Business Launch

A modern inn located in a 120-year-old brick building in downtown Crosby, MN. Geared toward cyclists, paddlers, and visitors seeking the region’s many outdoor adventures.

Strateligent consulted on the business name—selecting Crosby Lofts, a clear and literal approach so people would know where it was and what it was as the region continued to grow. Our design team created the brand logo, incorporating a high-end look that fits the city’s history.

Having a pulse on the region’s people, culture, and roots allowed us to formulate the entire Crosby Loft brand story and positioning statements, which the business owners used to fuel their website development and ongoing social media.

Strateligent also guided Crosby Lofts’ local, regional, and statewide public relations kickoff efforts—sharing our public relations strategy expertise and coaching them through it.