Brainerd Lakes Regional Airport

Over the years, Brainerd Lakes Regional Airport (BRD) made major, modern upgrades to the terminal and gate, made check-ins easier, traded turboprop planes for Delta jets, and enhanced TSA security. But the region as a whole didn’t really know about it. Enter Strateligent.

Working with the airport executive director, commissioners, and tenants, we created a communication plan to change perceptions and boost ticket sales—focusing on media that would reach the greatest number of people. New billboards. Targeted radio ads. Digital display ads. A new, modern website that is mobile-friendly, ADA compliant, and includes integrated functionality for purchasing tickets. And as a result, record-breaking ticket sales.

Read more about how an effective communication plan and the right tools helped Brainerd Regional Airport boost ticket sales.