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# Strateligent

Communicate with purpose.

## Sitemaps

- [XML Sitemap](https://www.strateligent.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Collaboration is a three-legged stool.](https://www.strateligent.com/collaboration-is-a-three-legged-stool/) - In our work, collaboration is one of our Strateligent values and we collaborate daily within our team. However, before we ever begin a client project, there is an even more crucial collaboration—when Aaron Hautala, Strateligent’s president and creative director, meets with a client and their stakeholders in a project’s initial planning phase. Purpose. The
- [All in a Day’s Work: Aaron Hautala](https://www.strateligent.com/all-in-a-days-work-aaron-hautala/) - Meet Aaron Hautala, Strateligent CEO and creative director.
- [How Winter Outdoor Recreation Aids Economic Development](https://www.strateligent.com/how-winter-outdoor-recreation-aids-economic-development/) - Listen as Aaron Hautala from Strateligent discusses how outdoor recreation can transform communities on the Trail Eaffects podcast.
- [Strateligent CEO appears on Active Towns podcast](https://www.strateligent.com/strateligent-ceo-appears-on-active-towns-podcast/) - Strateligent CEO Aaron Hautala joins John Simmerman on Active Towns, a YouTube podcast focused on profiling towns that promote activity for all ages and abilities. Strateligent CEO Aaron Hautala speaks about economic development through outdoor recreation and how he helped transform the Cuyuna reigon on the Active Towns
- [Aaron Hautala, Strateligent CEO, Presents Keynote at 2022 Iowa Trails Summit](https://www.strateligent.com/aaron-hautala-strateligent-ceo-presents-keynote-at-2022-iowa-trails-summit/) - BRAINERD – Aaron Hautala, CEO and Creative Director of Strateligent and destination development consultant, recently delivered the keynote address to a captive audience at the Iowa Trails Summit, an annual event that focuses on trail development topics including land acquisition, engineering, funding, maintenance, and marketing. “Aaron has a remarkable ability to connect with trail advocates
- [All in a Day’s Work: Beth Hautala](https://www.strateligent.com/all-in-a-days-work-beth-hautala/) - Behind the Scenes (literally) with Beth Hautala When it comes to coworkers at Strateligent, Beth Hautala may often be out of sight, but she is never out of mind. As cofounder of the company, her roles are sometimes unseen, but in many ways, she always impacts our day-to-day operations. Many years ago, in her role
- [All in a Day’s Work: Cory Johnson](https://www.strateligent.com/all-in-a-days-work-cory-johnson/) - Meet Cory Johnson, Strateligent graphic designer, video production specialist, licensed drone pilot, and key collaborator.
- [Aaron Hautala, Strateligent CEO, becomes Certified Executive Coach](https://www.strateligent.com/aaron-hautala-strateligent-ceo-becomes-certified-executive-coach/) - BRAINERD – Aaron Hautala, CEO and Creative Director of Strateligent, recently attended the Center for Executive Coaching in northern California, where he fulfilled the requirements of the program and is now a Certified Executive Coach. The certification seminar was led by Michael Neuendorff who has been coaching since 2008 and is a professional certified coach
- [What’s “The One Thing” that makes a leader worth following?](https://www.strateligent.com/whats-the-one-thing-that-makes-a-leader-worth-following/) - Strateligent’s CEO Aaron Hautala explains why building relationships makes a leader worth following during the 2022 Leadercast leadership seminar.
- [How we relate.](https://www.strateligent.com/how-we-relate/) - Communicating with a purpose hinges on listening, adapting, and achieving. But the secret to our success? We aim to build genuine, long-term relationships with each and every client we serve. We get to truly know them, their businesses, and their customers—and we work together every step of the way. Lake Mille Lacs—a renowned walleye
- [How we adapt.](https://www.strateligent.com/how-we-adapt/) - Listening is key to developing a successful communication plan. But things don’t always go as planned. Who hasn’t run into unexpected budget constraints, staffing issues, or world-wide pandemics? We’re experts in helping our clients pivot (being adaptable is one of our values). Sometimes that means making a small tweak to improve results. Sometimes it’s
- [How we listen.](https://www.strateligent.com/how-we-listen/) - Our vision: To improve the future for our clients, our communities, and ourselves. How do we do it? We communicate with the sole purpose of positively changing hearts and impacting minds. In this blog series, we’ll explain how listening, adapting to change, achieving results, and building relationships help make the impossible, possible. Our
- [Does Traditional Advertising Still Work? Yes. (If you do it right.)](https://www.strateligent.com/does-traditional-advertising-still-work-yes-if-you-do-it-right/) - We’ve shared a lot about digital advertising lately. It’s because we like the flexibility, the effectiveness, and the ability to see results through data. But there’s a place for traditional advertising methods—print, radio, and outdoor—too. Traditional advertising is often part of the communication plans we create for our clients, serving in conjunction with digital as
- [7 ways to improve your hiring process with digital advertising](https://www.strateligent.com/7-ways-to-improve-your-hiring-process-with-digital-advertising/) - These days, many businesses are understaffed and struggling to find new talent. Gone are the days of placing an ad in the “Help Wanted” section of the local newspaper and receiving a flood of qualified applications. Fortunately, the digital tools you use for marketing your products and services can also be used to market your
- [Strateligent capitalizes on remote work opportunity](https://www.strateligent.com/strateligent-capitalizes-on-remote-work-opportunity/) - Our Strateligent team has been working remotely for several months now—but you wouldn’t know it. We’ve continued to achieve corporate excellence for our clients even while working differently. We’ve increased productivity, built stronger personal relationships, and made our work environment safer without a physical office. And, as it turns out, we actually like working from
- [Make money by saving money through the fine art of advocacy](https://www.strateligent.com/make-money-by-saving-money-through-the-fine-art-of-advocacy/) - Times are tough right now for small businesses—including ours. But you can be a financial advocate for your business and find ways to save money. Financial advocacy takes time—but a little bit of research, a few phone calls, a smile, and a “thank you” can be all it takes to reduce costs. During the Great
- [How using social media today can help you adapt for tomorrow.](https://www.strateligent.com/how-using-social-media-today-can-help-you-adapt-for-tomorrow/) - Today is much different from a month ago. Normal isn’t normal anymore. Businesses must adapt to their new normal to survive. It’s not easy. But it’s possible. One free thing all businesses can start doing today is upping their social media game. It’s free, it’s easy, and it can pay off when it’s done right.
- [Strateligent creates website design for national campaign based in California.](https://www.strateligent.com/strateligent-creates-website-design-for-national-campaign-based-in-california/) - Strateligent® designed and provides digital marketing analysis for the Climate Mayors’ website (www.driveevfleets.org), which is a resource for cities, counties, mayors, and other government agencies seeking to reduce their inventory of gas/diesel-powered fleet vehicles in favor of battery-powered vehicles. The Climate Mayors Electric Vehicle (EV) Purchasing Collaborative (Collaborative) went live in the fall of 2018.
- [Extend Reach, Build Awareness, and Achieve Goals with a Strategic Rebrand](https://www.strateligent.com/extend-reach-build-awareness-and-achieve-goals-with-a-strategic-rebrand/) - Small businesses grow. Sometimes they outgrow their brand. A lot had changed since Michael Ryan and Wesley Hoppe founded Ryan & Hoppe Investment Management in 2010—they’d added a new partner, were opening a new location, and had plans for more growth. They wanted a new identity that embodied those changes, yet continued to represent their
- [A Communication Plan That Changes Minds and Gets Results.](https://www.strateligent.com/a-communication-plan-that-changes-minds-and-gets-results/) - Brainerd Lakes Regional Airport (BRD) retained Strateligent’s services to find out if it was advertising in the right places. Could we help determine the best places to advertise? Sure. But our approach to communication goes deeper than where to place ads and freshening up some content—it’s delivering the right message, to the right people, in
- [Strateligent helps launch the first e-bike event in North America for international client](https://www.strateligent.com/strateligent-helps-launch-the-first-e-bike-event-in-north-america-for-international-client/) - The E-bike Challenge Minneapolis—the first event of its kind in North America—was held this spring at the Minneapolis Convention Center. It was a place for consumers to test and compare e-bikes, which have batteries that allow riders to go farther and with greater ease. Attendees of the E-bike Challenge tried out e-bikes on an
- [Sourcewell and Strateligent partner to win Best of Show at Addy Awards](https://www.strateligent.com/sourcewell-and-strateligent-partner-to-win-best-of-show-at-addy-awards/) - ST. JOSEPH — Sourcewell and Strateligent won the Best of Show and Gold Addy Awards for a collaborative entry at the American Advertising Federation (AAF) of Central Minnesota’s annual awards show, which recognizes advertising professionals for creative excellence and effective advertising and marketing. The collaborative project between Strateligent (formerly RedHouseMedia), a Brainerd-based advertising agency,
- [Strateligent’s Aaron Hautala Appeared on MSNBC Your Business Program](https://www.strateligent.com/strateligents-aaron-hautala-appeared-on-msnbc-your-business-program/) - MSNBC contacted Hautala to provide marketing and branding advice for Bushel and Peck’s—a company owned by Jackie Gennett, located in Beloit, Wisc. The eclectic space of Bushel and Peck’s includes a restaurant, artisan-craft grocery, bookstore, plant nursery, and wine shop—all under one roof.
- [Strategic Graphic Design Leads to Stable Branding](https://www.strateligent.com/strategic-graphic-design-leads-to-stable-branding/) - Close Converse started providing commercial real estate services throughout Central and North-Central Minnesota in 1995—it was time to modernize their brand. With Strateligent’s help, they recently relaunched their brand with a new logo, fresh signage, and a revamped web design. More than a logo design. Our creative process involves our clients, their stakeholders, and
- [What are businesses able to do now?](https://www.strateligent.com/what-are-businesses-able-to-do-now/) - There is no one-size-fits-all for businesses during the pandemic. Here are two areas of communication opportunity for essential businesses and those who are now operating through different procedures due to our shelter-in-place. What could businesses that are temporarily closed do? If people don’t see your new blog, story on Facebook or Instagram, or email
- [Building A Brand To Build A Better Future](https://www.strateligent.com/building-a-brand-to-build-a-better-future/) - Working with RIPL to prevent school violence, together. Our mission is to improve the future for our clients, our communities, and ourselves—and what better way to make good on our mission than helping RIPL (Relational, Impactful, Preventive, Leadership) Training—a school violence prevention program—transform their image, positioning, and sales process. National School Safety Consulting, LLC’s
- [Storytelling: Meaningful. Purposeful. Grounded.](https://www.strateligent.com/storytelling-meaningful-purposeful-grounded/) - Our first step in working with a new client is developing their communication plan. The plan is created through a focused process we employ in getting to know them, their business, and their customers. Ultimately, the plan presents the cohesive strategy we’ve developed with them to help them reach their goals. Every narrative we create
- [Core talents drive results (with the right tools)](https://www.strateligent.com/core-talents-drive-results-with-the-right-tools/) - We live by our values (Healthy, Trustworthy, Collaborative, Victorious Mindset, Adaptable, Proactive, Peacemakers). But there’s more—some call it our superpowers, we call it our core talents. It's what makes us a successful full-stack agency. It’s who we are, what we do, and why we do it well. Intuitive and fact-driven, future-building, and making it happen—these
- [Making sense of digital benchmarks and buzzwords](https://www.strateligent.com/making-sense-of-digital-benchmarks-and-buzzwords/) - Why big numbers don’t always mean big success. What’s worth more: 100,000 impressions or 10 conversions? What does a high click-through rate actually mean? Does conversion rate matter? The answer to those questions is: it depends—digital advertising is rarely black and white. But having a good understanding of basic metrics can help you determine
- [5 Google Analytics Metrics to Watch](https://www.strateligent.com/5-google-analytics-metrics-to-watch/) - You can assume what people are doing when they get to your website—but do you know for sure? Are your digital advertising campaigns leading to increased awareness and conversions? If you’re not consistently reviewing Google Analytics for your site, you just don’t know. It’s easy to get lost in a data rabbit hole in
- [Digital Advertising 101](https://www.strateligent.com/digital-advertising-101/) - Digital advertising can be overwhelming. Digital advertising can be confusing. Digital is different. It doesn’t have to be hard. Let’s cut through the jargon and break it down. Understanding digital differences Digital is different than traditional advertising (e.g., newspaper ads, radio ads, direct mail, and billboards) because you can more easily target specific audiences
- [How we achieve.](https://www.strateligent.com/how-we-achieve/) - When we adapt, we must do so to achieve results. We don’t promote change for the sake of change. We make a change to get results. It’s not always easy, but it is always worth it. Over the years, our work (including a strategic and well-executed communication plan) helped Brainerd Lakes Regional Airport (BRD)
- [3 Simple Questions to Help Understand the Future](https://www.strateligent.com/3-simple-questions-to-help-understand-the-future/) - Can you predict the future? Of course not. But you do have the ability to understand what your customers are currently thinking and to use that information to find out what we, as business owners, could all do to better serve them. Over the years we’ve seen countless surveys, but we’ve never received better
- [Two minute tip to create Monday momentum](https://www.strateligent.com/two-minute-tip-to-create-monday-momentum/) - Every business can continue taking steps to strengthen customer confidence during the pandemic. Let’s look at these steps from the perspectives of three different types of business: 1) Business that are unable to be open. Think about what you’ve been doing while you’re not open. What plans have you been you working on to
- [Planning for an uncertain future](https://www.strateligent.com/planning-for-an-uncertain-future/) - Proactive is one of our company values. It gives us a path forward. It provides us the stability to look beyond the here and now and plan for an unseen future. As this is a challenge that many businesses are facing right now, we thought we’d share some practical steps that have helped us move
- [8 tips to get your eStore up and running](https://www.strateligent.com/8-tips-to-get-your-estore-up-and-running/) - Stay-at-home and shelter-in-place orders have been crippling for many small, brick-and-mortar businesses—but all is not lost! With these safety guidelines comes an increasing demand for online shopping. An online eStore gives your loyal customers a convenient, new shopping experience. And, without the limits of a physical location, you can reach new customers, too. Setting
- [Campaign for first-ever E-bike Challenge in USA](https://www.strateligent.com/campaign-for-first-ever-e-bike-challenge-in-usa/) - Strateligent worked with a European company, Hicle, Inc., to launch the first of its kind E-bike Challenge event in North America. (In Europe, Hicle organizes the biggest consumer fair in the world for bicycles and cycling tourism.) The campaign used public relations and design, behavioral online, geo-fencing, social media, and video. The net result was
- [A communication plan is your foundation](https://www.strateligent.com/a-communication-plan-is-your-foundation/) - You wouldn’t construct a building without a solid foundation, but many people begin building a business brand without a plan. A communication plan is your foundation—it defines who your company is and how others see you. It presents a consistent message for business owners and stakeholders so the way they present the company is always
- [RedHouseMedia Has A New Name](https://www.strateligent.com/redhousemedia-has-a-new-name/) - Fifteen years ago, RedHouseMedia started doing business in Aaron and Beth Hautala’s red house in Brainerd. The first office was smaller than a conference table. Since they didn’t want to use Hautala as a business name, RedHouseMedia was chosen. The main reason for the name change after 15 years is to better reflect Strateligent’s

## Pages

- [Home](https://www.strateligent.com/) - As a full-stack advertising agency, Strateligent provides digital marketing, traditional advertising, consulting, and coaching services.
- [Contact Us](https://www.strateligent.com/contact-us/) - Strateligent is a full-stack ad agency based in and around Brainerd Minnesota, serving clients in Upper Midwest and Pacific Northwest, offering full-service digital advertising, leadership consulting, and coaching.
- [About Us](https://www.strateligent.com/about-us/) - Strateligent is an advertising agency led by Beth and Aaron Hautala, specializing in communication plans, digital marketing, consulting and leadership coaching.
- [Careers](https://www.strateligent.com/careers/) - Strateligent offers fully-remote career opportunities in graphic design, copywriting, website development, and digital advertising.
- [Terms of Service](https://www.strateligent.com/terms-of-service/) - Please wait while the policy is loaded. If it does not load, please click here to view the policy.
- [Cookie Policy](https://www.strateligent.com/cookie-policy/) - Please wait while the policy is loaded. If it does not load, please click here to view the policy.
- [Privacy Policy](https://www.strateligent.com/privacy-policy/) - Please wait while the policy is loaded. If it does not load, please click here to view the policy.
- [Riverwood Healthcare Center](https://www.strateligent.com/work/riverwood-healthcare-center/) - Riverwood Healthcare What does consistency across all communication, strengthening positioning, and deploying strategic, digital and traditional campaigns do for a rural hospital? It sets record patient volumes in Surgery and Family Medicine. After just three years. And on top of it all, during a pandemic. Using our annual communication plans and purposeful messaging across patient
- [Healthcare](https://www.strateligent.com/work/healthcare/) - Strateligent is an experienced healthcare marketing agency with expertise in healthcare advertising and communication strategy.
- [Glacial Ridge Health System](https://www.strateligent.com/work/glacial-ridge-health-system/) - Glacial Ridge Health System Glacial Ridge Health System came to us for help with bringing a fresh look and feel to their service lines—and a strategic review of their marketing goals and budget. Community focus groups provided insight on awareness and general impressions, which we used to frame new, focused messaging for print and online.
- [Government](https://www.strateligent.com/work/government/) - Strateligent provides traditional and digital marketing solutions for counties, government entities, and government-sponsored programs.
- [Our Work](https://www.strateligent.com/work/) - We’re a strategy-driven and results-based ad agency that specializes in public relations, graphic design, custom website design, and videography for healthcare, manufacturing, destination tourism, and small businesses.
- [Values](https://www.strateligent.com/values/) - Strateligent exists to improve the future for our clients, our communities, and ourselves by communicating with purpose.
- [Consulting & Coaching](https://www.strateligent.com/work/consulting-coaching/) - Consulting & Coaching Cuyuna Brewing Company A craft brewery located in Crosby, MN. We helped develop a brand story that created a relationship between product, customer, and region. View case study Iron Range Eatery A community restaurant experience with Cuyuna Iron Range flair. We consulted on feasibility, crowdfunding, and business launch. View case study Crosby
- [Capabilities](https://www.strateligent.com/advertising-agency-capabilities/) - From digital traditional, Strategic branding, copywriting, videography and drone video, commercial photography, digital marketing.
- [Blog](https://www.strateligent.com/blog/) - Stories about who we are, what we do, and how we’ve used our talent and tools as a full-stack digital ad agency to help businesses get results.
- [Our Work](https://www.strateligent.com/our-work/) - Strategy + creativity = results. In the healthcare, manufacturing, government, destination tourism, education, and artisan industries we make the impossible, possible. Refreshed branding. New websites. Engaging stories. Visually stunning video and photography. Digital mastery. We do it all to save time and money for our clients. Everything we do starts with developing a communication plan—then
- [Artisan Makers](https://www.strateligent.com/work/artisan-makers-small-business-advertising/) - Strateligent offers small business marketing services for makers and artisans including logo design, product packaging design and photography.
- [Education](https://www.strateligent.com/work/education/) - Strateligent specializes in creating school logos, educational posters, and marketing collateral for administrators, teachers, and students.
- [Destination Tourism](https://www.strateligent.com/work/destination-tourism/) - Specializing in tourism marketing, Strateligent offers advertising and marketing for vacation destinations, cities, and chambers of commerce.
- [Manufacturing](https://www.strateligent.com/work/manufacturing/) - We provide b2b advertising for manufacturers, specializing social media, website design, and digital advertising.

## Portfolio

- [Glacial Ridge Health System](https://www.strateligent.com/portfolio-item/glacial-ridge-health-system/) - Glacial Ridge Health System came to us for help with bringing a fresh look and feel to their service lines—and a strategic review of their marketing goals and budget. Community focus groups provided insight on awareness and general impressions, which we used to frame new, focused messaging for print and online. Using data, we developed
- [Riverwood Healthcare](https://www.strateligent.com/portfolio-item/riverwood-healthcare/) - What does consistency across all communication, strengthening positioning, and deploying strategic, digital and traditional campaigns do for a rural hospital? It sets record patient volumes in Surgery and Family Medicine. After just three years. And on top of it all, during a pandemic. Using our annual communication plans and purposeful messaging across patient testimonial videos,
- [Cuyuna Brewing Company | Brand Story & Business Launch](https://www.strateligent.com/portfolio-item/cuyuna-brewing-company-brand-story-business-launch/) - Cuyuna Brewing Company, craft brewery located in Crosby, MN, used Strateligent coaching services for developing a brand that incorporated the region’s roots.
- [Iron Range Eatery | Brand Story & Business Launch](https://www.strateligent.com/portfolio-item/iron-range-eatery-brand-story-business-launch/) - Iron Range Eatery is a community restaurant experience with Cuyuna Iron Range flair. Strateligent consulted on the brand story and business launch.
- [Crosby Lofts | Brand Story & Business Launch](https://www.strateligent.com/portfolio-item/crosby-lofts-brand-story-business-launch/) - Crosby Lofts is a modern inn located in historic downtown Crosby, MN. Strateligent provided guidance in creating their brand story and positioning statement.
- [Crow Wing County | Vision, Mission & Values](https://www.strateligent.com/portfolio-item/crow-wing-county-vision-mission-values/) - Crow Wing County used Strateligent’s consulting services to uncover their genuine vision, mission, and values.
- [Samaritan Healthcare | Values](https://www.strateligent.com/portfolio-item/samaritan-healthcare-values/) - Strateligent guided Samaritan Healthcare through key stakeholder input sessions to help them rediscover their organizational values.
- [Moses Lake LEAD | Vision, Mission & Values](https://www.strateligent.com/portfolio-item/moses-lake-lead-vision-mission-values/) - Strateligent consulted with business leaders in Moses Lake, WA, helping create a unified stakeholder group define their vision for planning for the community’s future.
- [Grand Columbia Health Alliance](https://www.strateligent.com/portfolio-item/grand-columbia-health-alliance/) - Sure, we do logos. And websites. And public relations. And a host of other things. But our mission—to improve the future for our clients, our communities, and ourselves—is the most important. Our integral role in the formation and rollout of the Grand Columbia Health Alliance is our mission in action. With our help, stakeholders across
- [RIPL](https://www.strateligent.com/portfolio-item/ripl/) - Making the complex simple is a specialty of ours. We took RIPL founder Ben Rudrud’s passion and expertise in school violence prevention and placed it into consistent, logical formats. A refreshed logo. A revised tagline. A re-energized positioning statement. And easily digestible content for administrators, teachers and staff, parents, and students—sales collateral, posters, and a
- [Giants Ridge](https://www.strateligent.com/portfolio-item/giants-ridge/) - A Minnesota ski resort can compete with Rocky Mountain destinations. Our task was to rebuild the website to position Giants Ridge as a destination worthy of recreation, right here in the Midwest. Throughout the project we worked hand-in-hand with Giants Ridge management, as well as representatives from Guest Services, their parent company. The end result
- [LINDAR](https://www.strateligent.com/portfolio-item/lindar/) - Building brand consistency for LINDAR started with turning the company’s diverse product offerings into three unique sub-brands—an effective way to differentiate the service lines without alienating them from the mother brand. New logos. Different taglines. Same LINDAR look and feel. With new sub-brands came the ability to thoughtfully position three very distinct service lines to
- [Samaritan Healthcare](https://www.strateligent.com/portfolio-item/samaritan-healthcare/) - When we first started working with Samaritan Healthcare they only had a handful of providers and weren’t yet offering surgery or specialty care. Today, Samaritan employs more than 40 healthcare providers in its hospital and two clinics—that’s strategic growth through intelligent design. Working closely with senior leadership and the development and communications team, we helped
- [Child and Teen Checkups (C&TC)](https://www.strateligent.com/portfolio-item/child-and-teen-checkups-ctc/) - Historically, the State of Minnesota used movie theater pre-roll ads to reach parents enrolled in their Child and Teen Checkups programs—but these ads weren’t cutting it. Our strategy focused on bypassing traditional media in favor of social media, giving parents easy access (from their smartphones!) to the healthcare services available to their children. We created
- [Cuyuna Adventure Town USA](https://www.strateligent.com/portfolio-item/cuyuna-adventure-town-usa/) - The Cuyuna region had the potential to use its human-powered, outdoor recreation opportunities as an integral economic driver, but people had to know about them. Our communication plan to build (and manage) the Cuyuna brand identity included a new logo, video, social media, photography, billboards, targeted email marketing, blogs, state-of-the-art drone video footage, a search-engine
- [Wildcraft Meats](https://www.strateligent.com/portfolio-item/wildcraft-meats/) - Our communication plan helped this small-town grocer to start doing big things. Paulbeck’s County Market is located in Aitkin, MN. Population: 2,330. To increase sales of store-brand brats, links, and patties, we cooked up a completely new brand from scratch—Wildcraft Meats. Product names and the stories behind each name and flavor. A tagline appealing to
- [Rave Creamworks](https://www.strateligent.com/portfolio-item/rave-creamworks/) - A real example of visual power. Delicious product photography. A wild and fun colorway that stands out among a sea of sameness along a small-town main street. A simple logo. Eyebrow-raising billboards. And just like that, customers in the door.
- [Brine's Fine Honeys](https://www.strateligent.com/portfolio-item/brines-fine-honeys/) - Owner Katie Brine came to us with an idea—we turned it into something tangible. After working with her to solidify the brand identity, we created a sharp new logo, elegant product packaging, and a captivating brochure. The results? A recognizable brand for retail settings and sales collateral that resonates with B2B customers.
- [Moose Lake Community School](https://www.strateligent.com/portfolio-item/moose-lake-community-school/) - As a brand-new school, Moose Lake Community School needed a logo with a contemporary look and feel that portrayed innovation and excellence. Together with school administration, teachers, and other stakeholders, we forged a simple, yet powerful logo and tagline. Beyond use on letterhead and posters, this logo and tagline became their identity—carved into the walls,
- [Brainerd Public Schools](https://www.strateligent.com/portfolio-item/brainerd-public-schools/) - Six elementary schools. One middle school. One high school. Our job? To build brand cohesiveness among all eight. To make it happen, we created a Brainerd Public Schools academic logo to apply to all official, school print materials and to be used for new, consistent signage throughout every school. To bring brand continuity to each
- [Lake Mille Lacs](https://www.strateligent.com/portfolio-item/lake-mille-lacs/) - A renowned fishing destination started experiencing an economic downturn when changes in walleye fishing regulations reduced the number of visiting anglers. We were tasked to develop new positioning and showcase new tourism opportunities to complement the already strong fishing base. We met with community members, business owners, elected officials, Mille Lacs Area Tourism, Mille Lacs
- [McGregor Area Chamber of Commerce](https://www.strateligent.com/portfolio-item/mcgregor-area-chamber-of-commerce/) - McGregor, as a destination, needed an identity, positioning, and a plan to strategically use their marketing budget. We delivered all three. Based on conversations with local business owners and residents, we built the McGregor Area brand. A logo, a tagline, a new website, outdoor advertising, targeted digital display, and tourism photography and videos make it
- [Brainerd Lakes Regional Airport](https://www.strateligent.com/portfolio-item/brainerd-lakes-regional-airport/) - Over the years, Brainerd Lakes Regional Airport (BRD) made major, modern upgrades to the terminal and gate, made check-ins easier, traded turboprop planes for Delta jets, and enhanced TSA security. But the region as a whole didn’t really know about it. Enter Strateligent. Working with the airport executive director, commissioners, and tenants, we created a
- [Lexington Manufacturing](https://www.strateligent.com/portfolio-item/lexington-manufacturing/) - To modernize the brand and create a fresh, clean look, we introduced new colors, icons, and fonts to establish the feeling of one company across two locations. Internally, we improved employee communication: assisting with the rollout and communicating core values, navigating the communication for the company’s acquisition, and implementing digital signage to relay important employee
- [Graphic Packaging International](https://www.strateligent.com/portfolio-item/graphic-packaging-international/) - Graphic Packaging International (GPI) needed to fill multiple positions to accommodate rapid business growth. A key component to our GPI digital recruitment strategy was developing a location-specific, recruitment microsite to serve as a one-stop resource to learn about the company, its open positions, and its hometown. A combination of social advertising, search ads, and niche-audience
- [Region V+ Mental Health Initiative](https://www.strateligent.com/portfolio-item/region-v-mental-health-initiative/) - Regional partnership dedicated to providing awareness of mental health resources for the community. Social media management Print advertising Can you successfully reach and engage an audience that basically includes every, single, human person? Yes. Collaborating with stakeholders across six counties, two tribal nations, and multiple partnering organizations, we developed a campaign to increase top-of-mind awareness

## Categories

- [Agency News](https://www.strateligent.com/category/agency-news/)
- [Communication Strategy](https://www.strateligent.com/category/communication-strategy/)
- [Client Spotlight](https://www.strateligent.com/category/client-spotlight/)
- [Traditional Advertising](https://www.strateligent.com/category/traditional-advertising/)
- [Web Design](https://www.strateligent.com/category/web-design/)
- [Outdoor Advertising](https://www.strateligent.com/category/outdoor-advertising/)
- [Brand Building](https://www.strateligent.com/category/brand-building/)
- [eCommerce](https://www.strateligent.com/category/ecommerce/)
- [Social Media](https://www.strateligent.com/category/social-media/)
- [Business Strategy](https://www.strateligent.com/category/business-strategy/)
- [Digital Advertising](https://www.strateligent.com/category/digital-advertising/)
- [Video Production](https://www.strateligent.com/category/video-production/)
- [Photography](https://www.strateligent.com/category/photography/)