Campaign for first-ever E-bike Challenge in USA
Strateligent worked with a European company, Hicle, Inc., to launch the first of its kind E-bike Challenge event in North America. (In Europe, Hicle organizes the biggest consumer fair in the world for bicycles and cycling tourism.) The campaign used public relations and design, behavioral online, geo-fencing, social media, and video. The net result was a successful year-one event and a scheduled year-two event in 2020.
One enthusiastic customer who had attended the March 28–29 E-bike Challenge Minneapolis event was new to e-bikes. She said, “I was there today! One of the best experiences I ever had. I haven’t ridden in 30 years and now I have found the bike I will buy. I can’t wait! Thank you for doing this! You even convinced my husband! Shock!”
That’s strategic growth through intelligent design. That’s how we communicate with purpose.