How we listen.
Our vision: To improve the future for our clients, our communities, and ourselves. How do we do it? We communicate with the sole purpose of positively changing hearts and impacting minds. In this blog series, we’ll explain how listening, adapting to change, achieving results, and building relationships help make the impossible, possible. Our creative process starts with stakeholder input sessions. Traditionally, we’ve conducted in-person input sessions at our clients’ choice of location—but we’ve become masters in conducting them via Zoom (thanks, COVID). Stakeholders can be anyone and everyone—business owners, boards of directors, investors, marketing and sales teams, employees, or a combination of folks. We focus on organically...
Core talents drive results (with the right tools)
We live by our values (Healthy, Trustworthy, Collaborative, Victorious Mindset, Adaptable, Proactive, Peacemakers). But there’s more—some call it our superpowers, we call it our core talents. It's what makes us a successful full-stack agency. It’s who we are, what we do, and why we do it well. Intuitive and fact-driven, future-building, and making it happen—these abilities get results and keep our clients coming back. Intuitive + fact-driven. We take a unique approach to finding marketing solutions: Psychology—the bedrock of each and every campaign. Everything we do is based on how we know people react and respond, come together, or fall apart. Our experience with a variety of...
A Communication Plan That Changes Minds and Gets Results.
Brainerd Lakes Regional Airport (BRD) retained Strateligent’s services to find out if it was advertising in the right places. Could we help determine the best places to advertise? Sure. But our approach to communication goes deeper than where to place ads and freshening up some content—it’s delivering the right message, to the right people, in the right way, at the right time. And it all starts with a communication plan. The plan. A communication plan contains the strategy we use to help our clients reach their goals. It’s how we know what we’re doing and reminds us why we’re doing it. We use the communication plan to...
Strategic Graphic Design Leads to Stable Branding
Close Converse started providing commercial real estate services throughout Central and North-Central Minnesota in 1995—it was time to modernize their brand. With Strateligent’s help, they recently relaunched their brand with a new logo, fresh signage, and a revamped web design. More than a logo design. Our creative process involves our clients, their stakeholders, and the Strateligent creative team working together to create communication that serves a purpose. We don’t just brainstorm graphic design ideas; we create a blueprint for brand strategy that delivers results. Close Converse knew what they wanted—a logo that was recognizable and professionally modern. We knew they needed more than just that to effectively market...
A communication plan is your foundation
You wouldn’t construct a building without a solid foundation, but many people begin building a business brand without a plan. A communication plan is your foundation—it defines who your company is and how others see you. It presents a consistent message for business owners and stakeholders so the way they present the company is always clear, honest (no spin!), and on target. What is a communication plan and what is its role in defining your business? See what Aaron Hautala, owner and creative director at Strateligent, has to say about communication plans in the video above....
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