A Communication Plan That Changes Minds and Gets Results.
Brainerd Lakes Regional Airport (BRD) retained Strateligent’s services to find out if it was advertising in the right places. Could we help determine the best places to advertise? Sure. But our approach to communication goes deeper than where to place ads and freshening up some content—it’s delivering the right message, to the right people, in the right way, at the right time. And it all starts with a communication plan. The plan. A communication plan contains the strategy we use to help our clients reach their goals. It’s how we know what we’re doing and reminds us why we’re doing it. We use the communication plan to...
Strategic Graphic Design Leads to Stable Branding
Close Converse started providing commercial real estate services throughout Central and North-Central Minnesota in 1995—it was time to modernize their brand. With Strateligent’s help, they recently relaunched their brand with a new logo, fresh signage, and a revamped web design. More than a logo design. Our creative process involves our clients, their stakeholders, and the Strateligent creative team working together to create communication that serves a purpose. We don’t just brainstorm graphic design ideas; we create a blueprint for brand strategy that delivers results. Close Converse knew what they wanted—a logo that was recognizable and professionally modern. We knew they needed more than just that to effectively market...
Campaign for first-ever E-bike Challenge in USA
Strateligent worked with a European company, Hicle, Inc., to launch the first of its kind E-bike Challenge event in North America. (In Europe, Hicle organizes the biggest consumer fair in the world for bicycles and cycling tourism.) The campaign used public relations and design, behavioral online, geo-fencing, social media, and video. The net result was a successful year-one event and a scheduled year-two event in 2020. One enthusiastic customer who had attended the March 28–29 E-bike Challenge Minneapolis event was new to e-bikes. She said, “I was there today! One of the best experiences I ever had. I haven’t ridden in 30 years and now I...
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