Sourcewell and Strateligent partner to win Best of Show at Addy Awards
ST. JOSEPH — Sourcewell and Strateligent won the Best of Show and Gold Addy Awards for a collaborative entry at the American Advertising Federation (AAF) of Central Minnesota’s annual awards show, which recognizes advertising professionals for creative excellence and effective advertising and marketing. The collaborative project between Strateligent (formerly RedHouseMedia), a Brainerd-based advertising agency, and Sourcewell, a public service cooperative based in Staples, was an introduction to the organization’s new brand at its national awarded vendor conference, called H20, held at Madden’s last June. The purpose of the gathering is to provide education and recognition for a national vendor community made up of businesses ranging from Fortune...
Strateligent’s Aaron Hautala Appeared on MSNBC Your Business Program
Photo courtesy of Frank Silverstein, MSNBC Your Business Aaron Hautala, creative director and owner of Strateligent, recently appeared on MSNBC’s national news program, “Your Business.” MSNBC contacted Hautala to provide marketing and branding advice for Bushel and Peck’s—a company owned by Jackie Gennett, located in Beloit, Wisc. The eclectic space of Bushel and Peck’s includes a restaurant, artisan-craft grocery, bookstore, plant nursery, and wine shop—all under one roof. “The producers of ‘Your Business’ asked me to provide marketing advice regarding the customer experience of Bushel and Peck’s in-store and online venues,” said Hautala. “Initially, in looking at the indoor market space with all their choices for products and...
RedHouseMedia Has A New Name
Fifteen years ago, RedHouseMedia started doing business in Aaron and Beth Hautala’s red house in Brainerd. The first office was smaller than a conference table. Since they didn’t want to use Hautala as a business name, RedHouseMedia was chosen. The main reason for the name change after 15 years is to better reflect Strateligent’s vision and mission—that of assisting clients to communicate with purpose—leading to “strategic growth through intelligent design.”...
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