Author: Emalee

June 16, 2021
In Agency News
By Emalee

Making sense of digital benchmarks and buzzwords

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column width="1/2"][vc_column_text] Why big numbers don’t always mean big success. What’s worth more: 100,000 impressions or 10 conversions? What does a high click-through rate actually mean? Does conversion rate matter?   The answer to those questions is: it depends—digital advertising is rarely black...

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May 11, 2021
In Agency News
By Emalee

5 Google Analytics Metrics to Watch

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column width="1/2"][vc_column_text]You can assume what people are doing when they get to your website—but do you know for sure? Are your digital advertising campaigns leading to increased awareness and conversions? If you’re not consistently reviewing Google Analytics for your...

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April 13, 2021
In Agency News
By Emalee

Digital Advertising 101

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column width="1/2"][vc_column_text]Digital advertising can be overwhelming. Digital advertising can be confusing. Digital is different. It doesn't have to be hard.  Let’s cut through the jargon and break it down.   Understanding digital differences Digital is different than traditional advertising (e.g., newspaper ads, radio ads, direct mail,...

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March 29, 2021
In Agency News
By Emalee

Building a brand to build a better future.

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column width="2/3"][vc_column_text] Working with RIPL to prevent school violence, together.   Our mission is to improve the future for our clients, our communities, and ourselves—and what better way to make good on our mission than helping RIPL (Relational, Impactful, Preventive, Leadership)...

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February 9, 2021
In Agency News
By Emalee

How we relate.

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_column_text] Communicating with a purpose hinges on listening, adapting, and achieving. But the secret to our success? We aim to build genuine, long-term relationships with each and every client we serve. We get to truly know them, their businesses, and...

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February 9, 2021
In Agency News
By Emalee

How we achieve.

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_column_text]When we adapt, we must do so to achieve results. We don’t promote change for the sake of change. We make a change to get results. It’s not always easy, but it is always worth it.   Over the years, our...

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February 9, 2021
In Agency News
By Emalee

How we adapt

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column width="2/3"][vc_column_text]Listening is key to developing a successful communication plan. But things don’t always go as planned. Who hasn’t run into unexpected budget constraints, staffing issues, or world-wide pandemics?   We’re experts in helping our clients pivot (being adaptable is one...

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February 9, 2021
In Agency News
By Emalee

How we listen.

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column width="1/2"][vc_column_text]Our vision: To improve the future for our clients, our communities, and ourselves.   How do we do it? We communicate with the sole purpose of positively changing hearts and impacting minds. In this blog series, we’ll explain how listening,...

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June 5, 2020
In Agency News
By Emalee

Strateligent capitalizes on remote work opportunity

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_column_text]Our Strateligent team has been working remotely for several months now—but you wouldn’t know it. We’ve continued to achieve corporate excellence for our clients even while working differently. We’ve increased productivity, built stronger personal relationships, and made our work...

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