Author: Emalee

October 14, 2021
In Agency News
By Emalee

Storytelling: Meaningful. Purposeful. Grounded

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column width="2/3"][vc_column_text]Our first step in working with a new client is developing their communication plan. The plan is created through a focused process we employ in getting to know them, their business, and their customers. Ultimately, the plan presents...

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September 23, 2021
In Agency News
By Emalee

Does Traditional Advertising Still Work? Yes. (If you do it right.)

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column width="1/2"][vc_column_text]We’ve shared a lot about digital advertising lately. It’s because we like the flexibility, the effectiveness, and the ability to see results through data. But there’s a place for traditional advertising methods—print, radio, and outdoor—too. Traditional advertising is...

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August 13, 2021
In Agency News
By Emalee

7 ways to improve your hiring process with digital advertising

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column width="1/2"][vc_column_text]These days, many businesses are understaffed and struggling to find new talent. Gone are the days of placing an ad in the “Help Wanted” section of the local newspaper and receiving a flood of qualified applications. Fortunately, the...

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June 16, 2021
In Agency News
By Emalee

Making sense of digital benchmarks and buzzwords

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column width="1/2"][vc_column_text] Why big numbers don’t always mean big success. What’s worth more: 100,000 impressions or 10 conversions? What does a high click-through rate actually mean? Does conversion rate matter?   The answer to those questions is: it depends—digital advertising is rarely black...

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May 11, 2021
In Agency News
By Emalee

5 Google Analytics Metrics to Watch

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column width="1/2"][vc_column_text]You can assume what people are doing when they get to your website—but do you know for sure? Are your digital advertising campaigns leading to increased awareness and conversions? If you’re not consistently reviewing Google Analytics for your...

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April 13, 2021
In Agency News
By Emalee

Digital Advertising 101

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column width="1/2"][vc_column_text]Digital advertising can be overwhelming. Digital advertising can be confusing. Digital is different. It doesn't have to be hard.  Let’s cut through the jargon and break it down.   Understanding digital differences Digital is different than traditional advertising (e.g., newspaper ads, radio ads, direct mail,...

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March 29, 2021
In Agency News
By Emalee

Building a brand to build a better future.

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column width="2/3"][vc_column_text] Working with RIPL to prevent school violence, together.   Our mission is to improve the future for our clients, our communities, and ourselves—and what better way to make good on our mission than helping RIPL (Relational, Impactful, Preventive, Leadership)...

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February 9, 2021
In Agency News
By Emalee

How we relate.

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_column_text] Communicating with a purpose hinges on listening, adapting, and achieving. But the secret to our success? We aim to build genuine, long-term relationships with each and every client we serve. We get to truly know them, their businesses, and...

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February 9, 2021
In Agency News
By Emalee

How we achieve.

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_column_text]When we adapt, we must do so to achieve results. We don’t promote change for the sake of change. We make a change to get results. It’s not always easy, but it is always worth it.   Over the years, our...

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February 9, 2021
In Agency News
By Emalee

How we adapt

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column width="2/3"][vc_column_text]Listening is key to developing a successful communication plan. But things don’t always go as planned. Who hasn’t run into unexpected budget constraints, staffing issues, or world-wide pandemics?   We’re experts in helping our clients pivot (being adaptable is one...

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