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Author: Emalee

Core talents drive results (with the right tools)

We live by our values (Healthy, Trustworthy, Collaborative, Victorious Mindset, Adaptable, Proactive, Peacemakers). But there’s more—some call it our superpowers, we call it our core talents. It's what makes us a successful full-stack agency. It’s who we are, what we do, and why we do it well. Intuitive and fact-driven, future-building, and making it happen—these abilities get results and keep our clients coming back.   Intuitive + fact-driven. We take a unique approach to finding marketing solutions: Psychology—the bedrock of each and every campaign. Everything we do is based on how we know people react and respond, come together, or fall apart. Our experience with a variety of...

Strateligent capitalizes on remote work opportunity

Our Strateligent team has been working remotely for several months now—but you wouldn’t know it. We’ve continued to achieve corporate excellence for our clients even while working differently. We’ve increased productivity, built stronger personal relationships, and made our work environment safer without a physical office. And, as it turns out, we actually like working from our home offices, too.   “A year ago, I never would have imagined we could work so effectively remotely,” said Aaron Hautala, creative director of Strateligent. “Adapting with a victorious mindset—two of our values—has been very good for this business. With this new knowledge and opportunity, we’ve chosen to continue to work...

3 Simple Questions to Help Understand the Future

Can you predict the future? Of course not. But you do have the ability to understand what your customers are currently thinking and to use that information to find out what we, as business owners, could all do to better serve them.   Over the years we’ve seen countless surveys, but we’ve never received better customer feedback than when we’ve asked three simple questions.   1)    What do you like? 2)    What don’t you like? 3)    What would you change?   These can be hard questions to ask because sometimes you don’t want to hear the answers. But the only way to predict the future is to ask in the present and plan and improve accordingly.   You...

Two minute tip to create Monday momentum

Every business can continue taking steps to strengthen customer confidence during the pandemic. Let’s look at these steps from the perspectives of three different types of business:   1) Business that are unable to be open. Think about what you’ve been doing while you’re not open. What plans have you been you working on to reopen or what new ideas do you have? Post these plans to social media daily and weekly so your customers can see your ideas and can begin to anticipate returning.   2) Businesses that are open but at reduced capacity. This type of business describes us at Strateligent. We’re open, but our daily work life...

Make money by saving money through the fine art of advocacy

Times are tough right now for small businesses—including ours. But you can be a financial advocate for your business and find ways to save money. Financial advocacy takes time—but a little bit of research, a few phone calls, a smile, and a “thank you” can be all it takes to reduce costs. During the Great Recession, we made a few changes that helped us stop leakage and save money—today we’re implementing some of those same changes to help weather this storm. Hopefully, these practical tips can help your business, too.   CARES Act PPP Congress recently passed the CARES Act, which includes the Paycheck Protection Program (PPP). This...

What are businesses able to do now?

There is no one-size-fits-all for businesses during the pandemic. Here are two areas of communication opportunity for essential businesses and those who are now operating through different procedures due to our shelter-in-place.   What could businesses that are temporarily closed do? If people don’t see your new blog, story on Facebook or Instagram, or email blast, you’re not visible. If you’re not visible, you don’t exist within the mind of the consumer, and if you don’t exist, that potential customer cannot buy from you. Keep telling your stories. Continue to take active steps toward selling your partial or complete product inventory online. Continue to be digitally present by...

Planning for an uncertain future

Proactive is one of our company values. It gives us a path forward. It provides us the stability to look beyond the here and now and plan for an unseen future. As this is a challenge that many businesses are facing right now, we thought we’d share some practical steps that have helped us move forward and create a new normal.   Staying informed through national and state news conferences. Watching news conferences won’t tell us how to do business, but it does give us information about how the world is changing around us, and how that might impact our business. Keeping an eye on what’s happening on...

8 tips to get your eStore up and running

Stay-at-home and shelter-in-place orders have been crippling for many small, brick-and-mortar businesses—but all is not lost! With these safety guidelines comes an increasing demand for online shopping. An online eStore gives your loyal customers a convenient, new shopping experience. And, without the limits of a physical location, you can reach new customers, too.   Setting up an eStore can be overwhelming, but once up and running, you can track buying habits, manage inventory, offer a 24/7 shopping experience, cut operating costs, and more. But how do you get started? Consider these tips:   Pick an eCommerce platform that does it all. Our Strateligent web designers use WooCommerce. It...

How using social media today can help you adapt for tomorrow.

Today is much different from a month ago. Normal isn’t normal anymore. Businesses must adapt to their new normal to survive. It’s not easy. But it’s possible. One free thing all businesses can start doing today is upping their social media game. It’s free, it’s easy, and it can pay off when it’s done right.   Raise awareness—What do you do? What makes your businesses unique? Increase your web traffic—Invite people to learn more about your products or services. Promote your online store (or start one). Engage with your customers—You can learn a lot by asking your customers what they want. What can you do better?...