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Author: Emalee

Aaron Hautala, Strateligent CEO, becomes Certified Executive Coach

BRAINERD – Aaron Hautala, CEO and Creative Director of Strateligent, recently attended the Center for Executive Coaching in northern California, where he fulfilled the requirements of the program and is now a Certified Executive Coach. The certification seminar was led by Michael Neuendorff who has been coaching since 2008 and is a professional certified coach with the International Coach Federation, as well as a faculty member of the Center for Executive Coaching. Neuendorff specializes in communication, achieving success in a new role, and building high-performance teams. “I chose to become a certified executive coach to ‘learn another language,’” said Hautala. “At Strateligent, we continually consult and advise...

All in a Day’s Work: Heidi Lake

Making it all possible. Monday through Friday, project manager Heidi Lake makes it happen for us here at Strateligent. Every morning, cup of tea in hand, she is greeted by her overflowing inbox. Questions from clients Clarifications from the team New projects in the pipeline that need to be scheduled Digital campaign stats that need to be verified Vendor communications And that’s just beginning to scratch the surface of what she does for our clients and our team. In general, a project manager is responsible for planning and monitoring specific projects, ensuring that they get done on time, within budget, and as expected. How does that translate to...

What’s “The One Thing” that makes a leader worth following?

Strateligent’s CEO and Creative Director Aaron Hautala recently presented during the local lunch segment of Leadercast, a nationally broadcast leadership seminar hosted locally by Sourcewell at Timbers Event Center in Staples, Minnesota. Approximately 70 local and regional leaders in education, non-profit, manufacturing, and healthcare, attended.   This year’s Leadercast invited ten of the world’s most influential leaders to give a talk on “The One Thing” that makes a leader worth following. Each host site also invited a respected community leader in the community to share their perspectives to local attendees. For Hautala, that one thing is building relationships.   “Good leadership starts with building relationships—and those relationships make the...

Collaboration is a three-legged stool.

In our work, collaboration is one of our Strateligent values and we collaborate daily within our team. However, before we ever begin a client project, there is an even more crucial collaboration—when Aaron Hautala, Strateligent’s president and creative director, meets with a client and their stakeholders in a project’s initial planning phase.   Purpose. The first leg of the three-legged collaboration stool occurs when Aaron brings the various stakeholders together to determine the purpose of the project and to discern their goals. Whether it’s consulting with a new client or an existing client with a new project, the people involved come from different backgrounds and viewpoints or they...

Storytelling: Meaningful. Purposeful. Grounded.

Our first step in working with a new client is developing their communication plan. The plan is created through a focused process we employ in getting to know them, their business, and their customers. Ultimately, the plan presents the cohesive strategy we’ve developed with them to help them reach their goals. Every narrative we create for a client is anchored in the bedrock of their individual communication plan and is centered around their goals, opportunities, and strengths.   Meaningful After we present the communication plan to the client and they agree with and approve the goals and steps needed to achieve them, our creative director provides direction to...

Does Traditional Advertising Still Work? Yes. (If you do it right.)

We’ve shared a lot about digital advertising lately. It’s because we like the flexibility, the effectiveness, and the ability to see results through data. But there’s a place for traditional advertising methods—print, radio, and outdoor—too. Traditional advertising is often part of the communication plans we create for our clients, serving in conjunction with digital as part of an overall strategy to help our clients increase their bottom line.   In general, traditional methods are great tools for brand and relationship-building and improving awareness. If you’re a local business with customers who live within a radio listenership, newspaper circulation, or billboard drive, it is much more effective. We’ve...

7 ways to improve your hiring process with digital advertising

These days, many businesses are understaffed and struggling to find new talent. Gone are the days of placing an ad in the “Help Wanted” section of the local newspaper and receiving a flood of qualified applications. Fortunately, the digital tools you use for marketing your products and services can also be used to market your business as a top-notch employer. We’ve highlighted seven digital tools you can tap into to reach more candidates and fill positions.   1. Post job openings on your company careers page. If someone really wants to work for you, the first place they’re going to look for openings is on your website. Using...

Making sense of digital benchmarks and buzzwords

Why big numbers don’t always mean big success. What’s worth more: 100,000 impressions or 10 conversions? What does a high click-through rate actually mean? Does conversion rate matter?   The answer to those questions is: it depends—digital advertising is rarely black and white. But having a good understanding of basic metrics can help you determine what success means for your digital campaigns.   Impressions An impression is when your ad is displayed or served. 5,000 impressions mean that your ad was seen 5,000 times. When served to the right audience, a high number of impressions can do wonders for increasing brand awareness and keeping your business top-of-mind. But if actionable results...

5 Google Analytics Metrics to Watch

You can assume what people are doing when they get to your website—but do you know for sure? Are your digital advertising campaigns leading to increased awareness and conversions? If you’re not consistently reviewing Google Analytics for your site, you just don’t know.   It’s easy to get lost in a data rabbit hole in Google Analytics—and if you’re new to Google Analytics, you might not even know where to start. Some basic metrics can give you a sense of how your customers are interacting with your digital ads and your website. Here are five metrics the Strateligent team monitors regularly.   1) Page Views + Page Path Flow You...

Digital Advertising 101

Digital advertising can be overwhelming. Digital advertising can be confusing. Digital is different. It doesn’t have to be hard. Let’s cut through the jargon and break it down.   Understanding digital differences Digital is different than traditional advertising (e.g., newspaper ads, radio ads, direct mail, and billboards) because you can more easily target specific audiences and track what is working and what’s not. To know if your digital campaign is performing well, you must monitor engagement and conversions. A digital ad with 100,000 impressions (i.e., views) sounds impressive, but who saw that ad, and what action did they take after seeing it? If you sell pet food, but the people who saw...