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January 2023

All in a Day’s Work: Steph Swanson

Being a copywriter is much more than crafting a well-written paragraph or two and posting it to a website. In examining a “typical day” for Steph Swanson, Strateligent’s copywriter and digital specialist, it quickly becomes clear that there is no such thing as a typical day. For nearly four years, Steph has been plying her many skills for Strateligent clients. Her years of experience in writing and marketing are supported by double majors in mass communication and marketing communication, plus business education. Her projects vary widely—from writing copy for recreation, healthcare, or government, to researching and choosing SEO (search engine optimization) keywords, analyzing digital campaign stats,...